Something I Like

As Mary Demuth has rightly put what a home is for a woman, “I want my home to be that kind of place–a place of sustenance, a place of invitation, a place of welcome”, we can’t agree more. Every woman dreams of her own home. A home that is not made of just bricks but built with her own hands. Where every brick has a memory and a story to tell to the next generation. Home is where love resides, memories are created, friends always belong, and laughter never ends. A house is made of bricks and beams. A home is made of hopes and dreams.

Rafay Rumi has a knack for telling stories through the ad film and who doesn’t love that? We all love that, to be connected with. Ads that have touched us and are still etched in our memories.

A woman who has been brought up within the four walls of a house with restriction is fearful of the outside world. She can’t fulfill her little dreams of riding a bike or may be traveling to places on her own for fear of safety. On top of that when she lost her husband at an early age, whom she was dependent on scary. Our society doesn’t spare such a woman.

Rafay Rumi, in Faisal Town’s ad film talks of the woman who takes the charge of her house after her husband passed away. He has beautifully portrayed that women young or old can-do wonders if given a chance and a safe environment. No one can stop them.

The ad is produced by Faisal Town Group, where security and safety are ensured. A place that nourishes your dreams. As they say, there is nothing more important than a good, safe, and secure home.

The ad starts with an elderly woman carrying a planter in her hands as they are leaving the house. She touches and looks at everything for the last time.

As Robert Montgomery says, “Home, the spot of earth supremely blest, A dearer, sweeter spot than all the rest.” Home is nostalgia where endless memories are made. She never had a home of her own.

When her son gets a house, she is happy yet sad about leaving a place that had memories attached to her husband.

The director and team had beautifully shown a contrast between both young and old women.  Her daughter-in-law is an independent woman. She asks her mother-in-law to pick up her daughter from her school to which she agrees. In a normal place, she might have had a fear of going out, getting lost, and maybe being insecure too. But here in Faisal Town, she is safe, where she can roam around, walk and enjoy herself without even thinking of anything. She comes across the school picking up her granddaughter at the hospital in a shuttle service vehicle that is provided by the society.

She enjoys these little moments that she had missed after her husband’s demise when she had to chin up and sacrifice everything for the sake of her son.

Her son helps her to ride a bike, a dream she had as a young girl. A sense of pride and fulfillment can be seen.

She had always dreamt of a place safe for the next generations which was honored by Faisal Town, a safe and secure place for your generations.

The ad continues with how she is at peace now that they have a home. The planter she had in her hands is now placed on the lawn.  Where she and her granddaughter are putting soil and her son is watering it, therefore completing the home and being safe and secure.

The ad has touched our hearts, as we can emotionally connect with it. These days there are a lot of housing societies that do the big talk, but with no value added to it.  Who doesn’t want value for their money? Faisal Town is the place of your dreams, a world that you have always wanted to make for yourself and the generations to come, the perfect Rehnay Ki Jagah!

The ad explores all the gaps that are left leaving a void for the residents of other housing societies. Faisal Town has covered it all. The cherry on top is the way the team has executed these very emotions translating them into visuals. A sense of warmth, coziness, and closeness can be felt throughout the five minutes ad.

Connecting with the audience in a not-so-traditional manner has worked its way through our hearts. We are compelled not to skip it and are glued to the ad till the end.