Masood Alam is a Musician, Poet, Lyric Composer and Music Producer born on 7th June 1988 belonged to a lower-middle-class family under the outskirts of Karachi. He lost his beloved father at the age of four. He was brought up by his two elder brothers and his mother who struggled a lot at earning a living. His mother and his brother always ensured to instil Masood with great knowledge and skills.
Masood wasn’t like other ordinary kids but as a child, he was drawn towards creativity of every sort, he liked sketching, poetry and writing about the beauty of the universe. He grew up with an appreciation of local folk songs and demonstrated a talent for music at an early age. This now reflects through his Art of Music which tells a tale of unknown emotions, pain, love and joy.
Masood started his music journey at a very young age, he bought his first piano with a little saving and practised different melodies of the famous Pakistani and Indian music then later started inventing his own melodies.
Masood Alam has a unique ability to capture mood through a unique ability to capture exactly what they feel. As an inspired craftsman of melody and tonal colour, he wrote in an astonishing variety of musical forms that made a forever home in everyone’s heart around him. His talent got soon discovered by Hilal Company that hired him to work as a music composer for the most beloved candy brand “Ding Dong”, it was Masood Alam who put colours through his art of music.
Due to many living challenges, Masood decided to tutor to financially support his family and his education. He then bought his professional keyboard by cleaning cars at a parking lot and saved some money to buy his desired keyboard. And researched and practised to master all the levels of Keyboard music.
Pakistan pop princess Annie Khalid kicked off #MahiyabyAnnie challenge on SnackVideo earlier this month, making her loved song a hit again while stirring up a spree of nostalgia.
In the first week after the Mahiya event started, the hashtag gained over 100 million views on SnackVideo, and the song has been used in over 50k videos. Related topic #SnackMusician reached the second on top Twitter trending topics, gaining over 4000 following posts.
Fans said on Twitter and Facebook that the hashtag challenge has been one of the best song cover on SnackVideo. Not only are there many talented singers and music lovers joining with their beautiful voices, the classic piece itself brings back millions of memories to whoever listens to it. Some said the forever-favorite song reminded them of school days, and some felt nostalgic for all those feelings attached to it.
This weekend, SnackVideo will launch a series of covering events for classic songs, and the Mahiya challenge marks the first debut of #Wemissoldsongs activity. The trendiest video app is bringing our memorable yesterday back to us.
More and more musicians are settling in SnackVideo these days, releasing and promoting their groovy music with thousands of users on the platform. Last week, the ‘Mahiya’ Queen, Annie Khalid, made an exclusive debut of her signature song on SnackVideo and kicked off #MahiyabyAnnie Challenge.
So far, there has been around 77k participants in the challenge. Related hashtag
#SnackMusician has become trending on Twitter in Pakistan, gaining over 1.5k posts and comments.
As an English-Pakistani singer and model, Annie Khalid rose to fame in Pakistan in 2005 when her first single ‘Mahiya’ took the nation by storm. The song became popular due to its catchy tune and simple lyrics, and it was later used in the Indian film Awarapan (2007).
According to Annie, it is the unexpected success of ‘Mahiya’ that allowed her to consider making singing her life career as well as moving back to Pakistan. Since then, the talented singer has done it all from Bollywood item songs to collaborations with big names and her own hit albums, rocking the music world with her impressive fashion and soulful voice.
Till now, the song ‘Mahiya’ still remains a fan favorite, and it got onboard only on SnackVideo. The #MahiyabyAnnie challenge on SnackVideo is breathing new life into the most-played hit song back in the days. Within the hashtag, people can either cover the song itself or create transition videos, dance moves, or duet videos to join the challenge and “shine just like a star.”
• The anthem has been sung by Naseebo Lal, Aima Baig & Young Stunners, the music video features Shadab Khan, Sarfraz Ahmed, Shan Masood, Babar Azam, Shaheen Shah Afridi & Wahab Riaz
Karachi, 06 February 2021: The HBL Pakistan Super League 6 anthem, “Groove Mera” has been launched today. The anthem will be playing on leading TV channels and will also be available on HBL PSL digital platforms throughout the 2021 edition of the most popular Pakistani cricket event of the calendar.
Continuing the rich tradition of entertaining HBL PSL fans with a new anthem for each season, “Groove Mera” refers to the swing and feel of the movements of cricketers. It refers to moments of finesse that one finds in the heart of every cricket match.
This year’s anthem also reflects the realities of the Covid-19 pandemic. As majority of the fans will be watching Pakistan’s biggest sporting event remotely, this anthem cheers both players on the field and their fans at home as they celebrate their groove!
The anthem is a celebration of Pakistan’s musical diversity. The mix of artists is particularly exciting as it represents artists from opposite ends of Pakistan’s musical spectrum. The anthem brings together voices from Pakistan’s rich musical landscape: regional folk and urban sounds of pop and hip-hop.
Singer Naseebo Lal is an industry veteran and cultural icon, whose grasp over regional tradition is acknowledged by fans and music critics across the country.
Aima Baig is considered the pop symbol of this generation, having voiced some of Pakistan’s biggest hits in the past few years. Alongside these two powerhouse female artists, the HBL PSL 6 anthem features hip-hop superstars, Young Stunners, who with their grounded voice and social outlook have gained an unprecedented online following.
The video, directed by Fida Moin, includes six leading cricketers who would be featuring for their respective franchises in the tournament, the players are Shadab Khan (Islamabad United) Shan Masood (Multan Sultans), Sarfraz Ahmed (Quetta Gladiators), Babar Azam (Karachi Kings), Shaheen Shah Afridi (Lahore Qalandars) and Wahab Riaz (Peshawar Zalmi).
Director Commercial PCB Babar Hamid: “The HBL Pakistan Super League 6 anthem ‘Groove Mera’ is the latest addition to the blockbuster anthems that the league has produced over the years. Each year we have endeavoured to produce top-quality HBL PSL anthems and all our previous anthems have made a big impact and have been received very well by our fans in Pakistan and abroad.
“This year’s anthem has been sung by the legendary Naseebo Lal and features the hugely popular star Aima Baig along with the young sensation Young Stunners. We are confident that the fans will appreciate the anthem and it will make them groove like the anthems of the past did.
“Meanwhile, we are fully focused and as always working around-the-clock with the sole intention of delivering another exciting and world-class edition of the HBL PSL which will once again provide rich entertainment through quality cricket with some of the biggest T20 stars in the world plying their trade at the National Stadium and Gaddafi Stadium.
“The fans in Karachi and Lahore that will be re-entering the stadiums after a year-long gap, will have a lot to look forward to both with in terms of the on-field action and ‘Groove Mera’ entertaining them in the stands!”
Naseebo Lal: “It feels great to be a part of the anthem because I have never done a song like this where I have enjoyed myself so much.”
Aima Baig: “I feel overwhelmed – it’s been an amazing journey and I’m really thankful for the opportunity. The vibe of the anthem is very street and urban with elements of festival EDM.”
Young Stunners, Talha Younis: “I’m honoured to be a part of the HBL PSL 6 anthem and it’s been an excellent experience. This time the HBL PSL has tried something different and out-of-the-box and I feel like
Up and coming singer-songwriter and producer Haris Haroon has just released his latest song ‘Meherma’ on all digital platforms worldwide. It is accompanied by a heart touching music video.
Meherma is a soothing love ballad that features a blend of subtle rhythms and tones that come together perfectly to create a moving musical experience.
Lyrically, it explores the idea that each love is unique and original in its own way. And that uniqueness, if harnessed, is a powerful gift that helps create the perfect, most authentic expression of that love. In a world which is already saturated with love songs and poems, and all sorts of presents and tributes… a world where almost everything has been said and done in the name of love.. Originality and authenticity still remain the best gifts one can give.
The video follows the story of a girl who finds solace and happiness in small paper objects (origami), and has a deep emotional attachment to them because of the meaning they carry. This sentimental value of the origami and the reason behind it is unknown and completely alien to those around her. In the end, she is forced to leave it behind.
Haris Haroon is an emerging singer-songwriter and music producer hailing from Lahore, Pakistan. Ever since completing his education at Berklee College of Music, Boston, he has set up a studio in Lahore and writes and produces music for himself and other artists. His discography thus far includes pieces like ‘Putli tamasha’, ‘Saathi re’, ‘Tez Gaam’ (and others), all of which have been on the airwaves and received much appreciation. He also has a live act that features original and cover tunes in their repertoire. His band HH and the riot house where in the top shortlisted bands out of a total of 700 bands from all over Pakistan in Pepsi battle of the bands season 4.
Haris’ musical influence and writing is deeply rooted in the diverse musical and philosophical traditions of Pakistan, along with contemporary western styles and genres such as Rock, Blues, funk and Pop.
You can find his work on all platforms such as YouTube, Sound Cloud, Facebook and Instagram etc.
Taha’s latest song ‘Chal‘ is out now, based on a story of his friend, where he speaks about a toxic relationship of a guy with a girl who only approaches the man when she is intoxicated. The man is in love with her doesn’t mind this as he is insanely in love with this woman.
With a passion for songwriting and singing running through his veins from an early age, Taha Gurwara’s fervent lyrics and sparkling R&B melodies expose a truly sensitive artist whose soul-shattering vocals have the power to provoke a profound response.
In an interview Taha said, “This song is dedicated to all those who are in toxic relationship knowingly but couldn’t save themselves because love is and always was blind”.
Fadia Shaboroz, U.K. based Pakistani, is singing her way to fame and is surely here to stay! A cursory glance at the work of the rising star reveals that the songstress is brimming with immense talent, which has taken her places over the years. From Punjabi to Sufi, Urdu to Hindi, Classical to Pop; there is no musical genre she has not dabbled in!
If you are an ardent fan of watching the golden musical evenings of PTV Virsa: Heritage Revived, you might have spotted the versatile voice of Fadia Shaboroz, turning the atmosphere melodious with her earthy vocals.
From a very young age, she has harbored a love for singing. After kick-starting her professional music career in 2012, she made a splashing feat as she performed at the celebration of the Diamond Jubilee of Her Majesty, the Queen. She represented herself as the first-ever British Artist at the Palace of Westminster in the presence of Lords, MPs and Ministers of Her Majesty’s Government.
However, while living in Manchester, she has been passionately expressing her love for Pakistan. She has made us proud by being a cultural ambassador and reciting the national anthem on Pakistan’s Independence Day at various celebrations and flag-bearing ceremonial events hosted by Pakistan High Officials.
Her musical covers for Sang e Mar Mar’s OST, Teri Galiyaan, and Raksh e Qamar have gained immense popularity on YouTube and even made waves in India.
She has even penned her own tracks ‘Aatish Dil Di’ and ‘Megha Barse’. She is beyond a cover singer. Fadia is a champion of human rights and has been volunteering actively with different communities and charities in the U.K to work for humanity.
To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.
“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.
“Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.
In addition to the numerous hand-washing drives, public service messages, and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”
“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network.
“In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”
“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up, and handwashing drives as well as celebrity supporters.
The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.
Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State
Pakistan’s acclaimed Qawwali Stars; Hamza Akram Qawwal and Brothers Taimoor Akram and Abdul Akram, have received the citation certificate by the Governor of Maryland for their outstanding services in the State.
The award-winning ensemble has been on their 6th American tour, hitting the stage in major cities as a part of their “Sufi Qawwali US Tour”. Covering major venues and garnering critical acclaim, they have been at the receiving end of praises for their contributions for the entertainment scene in the State, representing Pakistan in front of an international audience. The citation certificate from the Governor of Maryland adds another achievement in the list of accolades to their names.
The group is all set to hit Dubai for their next tour destination from 1st December till 8th December. The grandsons of the revered Munshi Raziuddin are acclaimed worldwide for their riveting interpretations of qawwali.
SOLIS Music & Arts Festival 2019 was successfully concluded in Karachi, after providing many electrifying moments.
Bringing internationally renowned musical bands along with leading Pakistani icons of music to the country, the grand event was held in collaboration with Chocolicious – the leading brand of biscuits from EBM – Makers of Peek Freans, as its main sponsor.
The mesmerized crowds enjoyed every moment of the festival, especially the world-famous band – Clean Bandit who brought a special DJ set to perform their favorite electronic music tracks like “Rockabye” and “Symphony”.
The fans of “Kill The Buzz” were also overjoyed to get this long-awaited glimpse of their favorite foreign musician in Pakistan. Exhilarating the crowds with bold and inspiring music, this gig, became one of the biggest, music extravaganza in the country, orchestrated by the seasoned curators with the support of the nation’s leading enterprise.
Everyone, young and old, sang-along, rocked or swayed to the musical compositions, and the groovy beats of the choco mashup. Through this mega-event, Peek Freans Chocolicious reflected Pakistan’s aspirations as a progressive nation that nurtures great talents and played their part in helping the local music scene. With world-class events being staged in the homeland now, people are finally getting the exposure and helping portray a better image of the country to the world.
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