In keeping up with the excitement of online shopping in the country, the Great Online Shopping Festival (GOSF) – Pakistan’s biggest online shopping festival will be held from September 28–30, 2016 at http://www.gosf.live. The festival, supported by Google, JazzCash, Yayvo.com, Goto.com.pk and powered by Jang Media Group, will see more than 50 e-commerce partners participating.

Users can shop for jewellery, shoes, apparels, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products and a host of other things and can expect generous discounts up to 70% from the participating e-tailers. The shopping festival not only caters to users in Pakistan but also allows Pakistani expats living all over the world to send gifts to their loved ones residing all across country.

Khurram Jamali, Industry Head, Google Asia Pacific said: “The ecommerce industry in Pakistan is doubling in size every year. With GOSF, we aim to tap into this robust growth by bringing sensational and affordable deals thanks to our partners. I encourage everyone to check out this year’s GOSF as it promises 72 hours of phenomenal shopping deals for everyone and their loved ones.”

Highlighting the importance of such online shopping festivals, Faizan Siddiqi, Managing Director, IMM-Jang Media Group stated: “The Jang Media Group is proud to be associated with GOSF – slated to be the biggest online shopping festival of Pakistan. Our collaboration with Google is in line with our commitment to promote e-commerce and e-tailing all across Pakistan. With our technological prowess, we have built the framework for GOSF and are looking forward to an outstanding response from people.”

JazzCash is the official payment partner for GOSF – a festival to promote e-commerce in Pakistan by offering merchants with an opportunity to showcase their product on a single platform. It offers the most secure and reliable payment method for customers during the shopping festival. During GOSF, customers who pay through JazzCash will get additional discounts of up to 80%. They can pay through three options i.e. JazzCash Mobile Account, Vouchers and Credit/Debit cards. Additionally, voucher payment can be done at the nearest JazzCash retailer from amongst more than 65,000 retailers nationwide.

Talking about the partnership between JazzCash and GOSF, Aniqa Afzal Sandhu, Director – Mobile Financial Service, Mobilink said: “We envision a remarkable growth in Pakistan’s e-commerce industry as more and more people are turning towards online shopping. JazzCash offers innovative e-payment methods that are not only secure but also allow a great deal of convenience for people looking to shop online. Our partnership with GOSF is a testimony to a rapid expansion of the online shopping industry and we remain committed to bring utmost convenience and reliability for people making online transactions all over the country.”

Google has previously helped to organise online shopping festivals in other countries such as Singapore and Sri Lanka. In Pakistan, GOSF is looking to drive the trend of online shopping toward the mainstream thanks to the rapid growth of Pakistan’s mobile Internet market.