Contributions of fifty-seven artists installed at over twenty public spaces featured in the book compiled to mark completion of project Reel on Hai, a public outreach initiative of the Karachi Biennale Trust

Karachi, December 13, 2017– Pakistan Cables Limited announced the launch of a coffee table book, ‘A Reel On Karachi – Art Installations in the City’ at the Alliance Francoise de Karachi in an event which was widely attended by members of the business, art and social communities

“Depicting the project’s illustrated story, this book is a testament to efforts that have brought Reel On Hai to life and allowed for the transformation of cable reels into public works of art. I hope that readers will enjoy it as much as I did while supporting the project as main activity partner alongside Karachi Biennale Trust,” stated Mr. Kamal A. Chinoy Chief Executive Officer, Pakistan Cables Limited.

The launch event included a stimulating panel discussion hosted by renowned Karachi based actor, Mr. Sajid Hasan who engaged with the panellists recollecting Karachi’s evolving history and the impact of Reel on Hai to the city’s landscape. Panelists included Ms. Marjorie Hussain (Art Critic), Mr. Arif Hasan (Urban Planner and Activist), Mr. Mohsin Sayeed (Public Outreach Committee and Journalist) and Ms. Masuma Khawaja Halai (Chair, Public Outreach Committee).

“This book captures the story behind the project and takes its readers on a journey through Karachi brilliantly!”, stated Ms. Halai.

The event concluded with a vote of thanks by Mr. Fahd K. Chinoy, Executive Director, Pakistan Cables Limited who commended the Karachi Biennale Trust for setting up an exemplary partnership based on a shared purpose of honouring community trust and of giving back beauty to Karachi.

In 2016, Pakistan Cables signed a MoU with Karachi Biennale Trust (KBT) to be the main activity partner for the project, Reel on Hai, a public outreach initiative of KBT. Fifty-seven artists, local and international, transformed cable reels into works of art which have been installed at public spaces that include schools, hospital, parks, heritage sites across Karachi.

A free e-book version of “A Reel on Karachi” is available at the Company’s official website: www.pakistancables.com