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EBM’s founder – Khawar Masood Butt wins the prestigious AFAA award at AdAsia 2019
Lahore: 3rd December, 2019 – The Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.
Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.
The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.
While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in supporting AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.
During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.
AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.
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Kahin Deep Jalay: A New Twist in Rida and Zeeshan’s Love Story!
– Aysha Ahmed
7th Sky Entertainment has once again given us an intriguing drama that has all of us hooked to our screens. Starring Neelum Muneer as Rida, and Imran Ashraf as Zeeshan, ‘Kahin Deep Jalay’ shows stunning love chemistry between the two most loved actors of small screen, and how their lives will get disrupted because of Rida’s sister in law, Shameela played by Nazish Jahangir.
Kahin Deep Jalay is a phenomenal story about love, jealousy, and trust. It truly represents the idea that those who are not happy for you are not happy for themselves. Shameela has loving people around her, and she gets married in a very rich family, yet her complexities have blinded her to the extent that she thinks ill of everyone else. For her, she comes first and everything should always be about her.
So far, 10 episodes have aired and each episode has progressed towards the story plot at a very good pace, keeping the viewers’ interest. Rida is the only sister of her three brothers who love her dearly. For such a loving sister, comes a sister in law who is so jealous of the love Rida is receiving that she starts playing the blame game, trying to prove Rida as an ill charactered girl.
Shameela is so blinded by her thoughts of jealousy that she shamefully confronts Rida, telling her to stop acting innocent and stop flirting with boys. Shameela thinks Rida gets everyone’s attention because she uses her beauty to woo everyone, but she fails to see that everyone loves her because of her sweet nature.
The drama has thickened the plot by introducing another antagonist, Farhan in episode 10 who has been sending messages about Rida on her brother’s phone. Something tells us that Farhan is going to play a pivotal role in the episodes to come and he may become the right hand of Shameela in her evil plans.
Where all of this is happening in the drama, we have Zeeshan who has fallen in love with Rida, sends a marriage proposal to her house, but gets rejected.
We love how the story give us moments of relief through Zeeshan’s dream about Rida where the two can be seen in love with each other. With love in their eyes, the small romantic clips between Rida and Zeeshan are portrayed beautifully and give us the much-needed timeout from the negativity spread by Shameela.
Kahin Deep Jalay is at a very exciting turn as Zeeshan’s proposal for Rida is getting another chance, and we are hoping to see the love chemistry between the two.
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Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State
Hamza Akram Qawwal and Brothers Received High Honor from the Governor of Maryland for their Services in the State
Pakistan’s acclaimed Qawwali Stars; Hamza Akram Qawwal and Brothers Taimoor Akram and Abdul Akram, have received the citation certificate by the Governor of Maryland for their outstanding services in the State.
The award-winning ensemble has been on their 6th American tour, hitting the stage in major cities as a part of their “Sufi Qawwali US Tour”. Covering major venues and garnering critical acclaim, they have been at the receiving end of praises for their contributions for the entertainment scene in the State, representing Pakistan in front of an international audience. The citation certificate from the Governor of Maryland adds another achievement in the list of accolades to their names.
The group is all set to hit Dubai for their next tour destination from 1st December till 8th December. The grandsons of the revered Munshi Raziuddin are acclaimed worldwide for their riveting interpretations of qawwali.
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Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection
Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection
AlKaram Studio and MAK geared up to show their Active Wear Collection at KIA Get Fit Pakistan, on Sunday at Beach Luxury Hotel.
Partnering up with Nusrat Hidayatullah, the event included the Animal Flow workout session by the renowned fitness trainer who is the founder of the largest fitness program; the 42 days challenge. Fitness trainers like Anas Shahid, Arslan Mughal, Shoaib Khan, and Zainab Bhura along with a few influencers of Pakistan were seen integrating fashion into fitness with the trendy high-performance gear by AlKaram Studio.
AlKaram Studio displayed their fitness collections “AlKaram Studio Men Active Wear” and “MAK Active collection” that features leggings, sweatshirts, dry-fit shirts and much more for men, women, and children, giving a luxury spin to athleisure wear.
About MAK Active & Alkaram Studio Men Active Wear
Being the leading brand in fashion fabrics and home textiles, AlKaram Studio has ventured into a new space with its MAK Active and AlKaram Studio Men Active Wear collection. The philosophy of Alkaram Studio Men Active and MAK Active is built by keeping in mind the fitness enthusiasts who focus on staying fit and fashionable, offering a range of the most stylish, trending, and high-quality products.
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10th Junior Leaders Conference Announced
School of Leadership (SoL); the leading leadership development organization of Pakistan has announced this year’s Junior Leaders Conference (JLC 2019). This marks the 10th year of the conference, which is scheduled to take place from December 22 – 24, 2019 at Dreamworld Resort, Karachi.
Designed exclusively for teenagers between the ages of 13 and 16 years from across Pakistan, JLC is the flagship program of SoL and living proof of the organization’s commitment towards developing leaders who will shape the future of the country.
Hailing from various rural and urban areas and different socio-economic backgrounds, these 250 teenagers are brought together under one roof over three days in an environment that is conducive to the discovery of self.
With its unique blend of experiential learning, interactive sessions, simulations and group-based activities, JLC focuses on learning with a thematic overview. This year’s theme ‘Transformers – GenZ Leaders’ will focus on the aspects of Character, Confidence and Community, with thematic discussions across the three days, to help youngsters prepare themselves to become future leaders of the country.
Leading motivational speakers and trainers, including Shireen Naqvi, Waqar Ali, and Maalik Khaskhely will also be present throughout the conference, to help participants contextualize their learnings.
JLC’19 will be a fusion of innovation and inspiration which will urge participants to look at future possibilities. The conference also seeks to foster a sense of social responsibility through post-conference social action projects.
School of Leadership’s Chief Executive Officer, Waqar Ali adds “JLC is a source of inspiration for the youngsters of this country. As parents, we invest in opportunities that focus on building character, confidence, and exposure for children early on in life. JLC is a platform where these youngsters are given direction and a sense of responsibility to realize their potential. Through experiential learning, we create multiple opportunities for these youngsters to take charge of their lives, and decide on their careers while focusing on instilling confidence and exposure in them.”
Rameez Khalil, the lead for JLC 2019 says, “JLC is a game-changer. It provides teenagers with the direction, confidence, and the ability to embark on a journey of exploring themselves and their true potential. It is high time we prepare the world for the GenZ who are ready to transform the world. Teens today are confident, rebellious, more aware, tech-savvy, entrepreneurial and inspiring. They want to make this world a better place. Together, with the three-day event, we will encourage these youngsters to shape their character, build confidence, and make the community a better place to live”.
School of Leadership does not stand alone in this life-changing initiative and is supported by private and social sector organizations over the years, including Viper Technologies, Edenrobe Kids, Bachaa Party, Super Space, Suno FM 89.4, Walnut PR, and Jang Media Group.
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“Modesto” Marks the Launch of Pakistan’s first ever-Modest Fashion Line
The Karachi-based anchorperson and modest fashion influencer Asra Amir announced the launch of Pakistan’s first ever-modest clothing brand “Modesto”, in an event on Sunday, 17 November.
Modesto will feature a curated selection of ready-to-wear pieces including dresses, tops, pants, suits, and scarves in a variety of colors and fabrics. Catering to the latest fashion trends, the chic items are available in pastel as well as bold colors, and embroidered woven patterns. Apart from clothing, Modesto also offers a wide range of fashion accessories including sunglasses, jewelry, and aims to offer shoes, jeans, and t-shirts in the near future.
“With the inception of Modesto, we are driven by the love of colors, freedom, and self-expression. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Asra Amir, the founder of the fashion line.
Inspired by Asra Amir’s personal experience looking for fashionable and modest clothing, the fashion line features standout pieces accented with the brand’s uniqueness and versatility as it effectively turns designs into emotions, helping fashion lovers to express themselves freely.
“Modesto” is a fashion initiative by Asra Amir in an attempt to fill the gaps in the Pakistani fashion industry about modest fashion. With this launch, it has set the benchmark for modest fashion wear in Pakistan and the East.
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Peek Freans Proudly Supported The SOLIS Music & Arts Festival In Karachi
SOLIS Music & Arts Festival 2019 was successfully concluded in Karachi, after providing many electrifying moments.
Bringing internationally renowned musical bands along with leading Pakistani icons of music to the country, the grand event was held in collaboration with Chocolicious – the leading brand of biscuits from EBM – Makers of Peek Freans, as its main sponsor.
The mesmerized crowds enjoyed every moment of the festival, especially the world-famous band – Clean Bandit who brought a special DJ set to perform their favorite electronic music tracks like “Rockabye” and “Symphony”.The fans of “Kill The Buzz” were also overjoyed to get this long-awaited glimpse of their favorite foreign musician in Pakistan. Exhilarating the crowds with bold and inspiring music, this gig, became one of the biggest, music extravaganza in the country, orchestrated by the seasoned curators with the support of the nation’s leading enterprise.
Everyone, young and old, sang-along, rocked or swayed to the musical compositions, and the groovy beats of the choco mashup. Through this mega-event, Peek Freans Chocolicious reflected Pakistan’s aspirations as a progressive nation that nurtures great talents and played their part in helping the local music scene. With world-class events being staged in the homeland now, people are finally getting the exposure and helping portray a better image of the country to the world.
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Peek Freans Whole Wheat Slices Self-Care Ambassador Sehr Beg Participated in the 42K Istanbul Marathon
Fitness trainer and ambassador for Peek Freans Whole Wheat Slices, Sehr Beg, ran the annual Istanbul marathon as a part of her self-care journey for healthy and wholesome living.
Advocating for Peek Freans Whole Wheat Slices message of self-care; the fitness trainer, wife, and mother laced up her running shoes to establish the importance of taking out time for yourself. Peek Freans, with its Whole Wheat Slices, has been inspiring people to work on adopting a healthier lifestyle as a part of prioritizing self-care, to lead a balanced life.
Sunday morning marked the start of the 42 km marathon, running across two continents; from the Asian side of the Bosphorus to the European side. For every KM that Sehr Beg completed, Peek Freans Whole Wheat Slices chose a winner to take part in her 21-day self-care workshop, that would teach how to balance your life by giving time to yourself, and protecting your mind, body, and soul.
Peek Freans Whole Wheat Slices has partnered up with Sehr Beg to spread awareness and encourage the masses to invest time in self-care and subsequently push Pakistanis towards making healthier choices to lead a more wholesome life.
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Peek Freans Introduces the Peek Freans Emerging Artist Prize to Encourage Budding Artists at the Karachi Biennale 2019
Peek Freans Introduces the Peek Freans Emerging Artist Prize to Encourage Budding Artists at the Karachi Biennale 2019
Peek Freans is dedicated to spreading joy among its consumers and they do so not only through their products but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year aims to recognize young artists who have shown exceptional talent and potential. This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.
The Karachi Biennale is held every two years to provide a platform for emerging artists to showcase their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.
While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regard to the environment. Through his art, he wanted to depict the first and foremost repercussions of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city.
Speaking about the award, Dr. Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”
Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October 2019.
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Ramz-e-Ishq Episode 15 Review Mikaal Zulfiqar Steals the Show as Rayaan
By Afshan Zahra
7th Sky Entertainment’s grand production “Ramz e Ishq”, starring powerhouse performers Mikaal Zulfiqar, Kiran Haq and Hiba Bukhari in lead roles, has us hooked since the very first episode. With Ramz-e-Ishq, Abdullah Kadwani and Asad Qureshi have brought a special and rare drama with mind blowing cinematography.
Directed by Siraj-ul-Haq, the drama revolves around the love trio of three youngsters; Roshni, Rayaan and Rania, belonging to a modern-day Nawab family. Their lives are connected with their parent’s past which has set the dynamics of their present relationships.
The latest episode was an emotional roller coaster. Rayaan made sure to expose the culprit who had done all the scheming against Roshni and had blamed the innocent girl for robbing off the khandani jewelry. Turned out, it was Rania who had done the conniving in her hate for Roshni. In the end, due to Saffiya Aapa’s on point melodrama, the matter stayed between Rayaan, Ayesha, and Saffiya and did not go to Nawab Hashmat Al; the head of the family. Luckily, Rania got saved from cruel punishment.
On the other hand, Nawab Hashmat Ali has finalized the date of Rania and Rayaan’s engagement ceremony without taking consent of the duo’s parents, let alone the duo. Though, Rayaan clearly tells Rania that he was never interested in marrying her and breaks all her hopes.
Moreover, Umer has landed himself in hot waters by daring to betray Nawab Hashmat Ali and it seems that he won’t be spared. We could clearly sense the fury in Nawab Hashmat Ali’s eyes on finding out that Umar has flown to Dubai, without informing them. Umar & Roshni’s divorce still remains a secret for the Nawabs, other than Rayaan who was an eye witness to it and he is trying to tackle the matter very sensibly.
Undoubtedly, Mikaal Zulfiqar has essayed Rayaan’s role with perfection, making us fall in love with his character. His maturity, sensible decision making and charming looks is what made him steal the show. The way he is trying to help Roshni with the miseries that fate has landed her into is very kind and impressing.
Well, we are eagerly looking forward to the upcoming episodes to find out what fate has in store for Roshni & Rayaan. Will their childhood dream of being together for life come true? Or will Rayaan give in to Hashmat Ali’s pressure of marrying Rania as per his decision?
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