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Dettol hydrates this winter with the launch of the new ‘Soothe’ range
[Karachi: October 19, 2019] Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.
With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.
Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”
Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.
For further information regarding range/product, please see pack.
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Kahin Deep Jalay Episode 2 In Review: Interesting and well-paced
By Saira Khan
One of the most anticipated dramas of this season has to be the Imran Ashraf and Neelam Muneer starrer Kahin Deep Jalay which began last week on a positive note and with its second episode having aired just now, we like how the family saga is unfolding in front of our eyes.
Written by Qaisera Hayat, her name along with producers Abdullah Kadwani and Asad Qureshi of 7th Sky Entertainment is enough to guarantee the audience that the story is well developed and will contain meaningful twists and turns which will keep everyone hooked to it right till the very end.
With the first episode having introduced us to Zeeshan essayed by Imran who has faced a major setback in life, the second episode further explained as to why he became penniless despite belonging to a rich background.
A beautiful tale of deceit and greed, Imran Ashraf impressed us with his stellar performance in every scene. Though the one where he shined the brightest was when he along with his mother played by Saba Hamid is brought to his uncle’s home and despite having zero money in his pocket maintains, he says he will not let this set him back in life but will work harder to regain the position he has lost.
Where we saw Zeeshan becoming a little stable, Rida played by Neelam Muneer is lost in her world of family relations and friends where she is leading a secure life but with some moments she shared with her friend’s brother played by Ali Ansar, we realize that Rida is not someone easily impressed by men.
Over-all it was an entertaining episode, we like how along with showing the love which siblings share it also focuses on the fact as to how everything can finish within a second.
With Nazish Jahangir playing a cunning role, we honestly can’t wait to see the third episode of Kahin Deep Jalay which we hope will allow us to see Imran and Neelam in one frame. As so far, the duo is yet to meet and fall in love.
A good second episode, we look forward to watching the drama every Thursday night.
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Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”
Wahaj Ali Stands out With His Exceptional Performance in “Ehd-e-Wafa”
Wahaj Ali has acclaimed a lot of fame in a short span of time because of his tremendous acting skills and his ability to ace different kinds of roles. Currently starring in one of the most anticipated dramas of this year, Ehd-e-Wafa, Wahaj has been outshining with his spot-on acting in the serial.
Directed by Saife Hassan, written by Mustafa Afridi, and produced by ISPR and Momina Duraid Productions, the serial has garnered a significant fan following. The strong bond of friendship of four friends in college (Saad, Shahzain, Shariq, and Shehryaar, played by Ahad Raza Mir, Osman Khalid Butt, Wahaj Ali, and Ahmed Ali Akbar respectively) and the fun friendship dynamics play a big role in the drama getting critical acclaim and praise.
The first three episodes that have aired till now focused mainly on introducing the characters and the fun-filled reckless adventures of these four friends, who call themselves the Special S Gang (SSG). They escape the hostel and get past the restrictions just to get some fun and food outside. All the friends bring a new element to the drama- but the character that stands out the most is Shariq, who has a lot of different dimensions to his character. Translated wonderfully on-screen by Wahaj Ali, he has managed to stand out among the ensemble cast. He shares amazing on-screen chemistry with the rest of the actors, making it a treat to watch for the audience.
In all three episodes, Wahaj Ali made his presence felt amongst more senior artists. His character Shariq has a lot of shades; he is a sensible and caring boy, but at the same time he also has a comic side to his personality and Wahaj has translated Shariq’s character on screen impeccably. His solid performance in last night’s episode left a great impression, especially the scenes in which he was worried about the consequences of Saad getting caught and later when his sister was beating him because of the complaint she had received about him. While watching Wahaj getting beaten by his sister and apologizing for what he did, his expressions were so on-point that we could actually feel our heartbreaking for him. The episode ended with him hugging his sister as both of them cried, and it surely touched our hearts, watching Wahaj Ali crying and trying to make his sister understand what had happened wasn’t his fault.
The drama has just begun and there is a lot left in this journey. Looking forward to what turn the story will take from here, and what Wahaj Ali has in store for us, because his performance has surely raised the bar high in this drama.
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J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi
[Karachi, October 5th, 2019] J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail.
With the selling space of 4,200 sq. ft., the store is almost double the size of the premises it had in the area previously, multiplying its presence in the area. The new megastore stocks the men, women, and kids clothing lines as well as accessories, fragrances, and cosmetics in an ambiance of detailed décor and contemporary style.
The grand opening ceremony was attended by famous celebrities and Journalists including Fahad Mustafa, Waseem Badami and Iqrar ul Hasan.
Speaking about the store launch, the GM Marketing Yasin Yousuf said, “The new store represents one step further in our desire to create a unique space where fashion, art, and culture coexist. Our aim is to continue to make our mark as a national and global brand while portraying a positive image of Pakistan. Our efforts are not only to offer a unique shopping experience, but also to contribute towards the success of the country’s economy.”
J. is marking the launch of its new store with an exclusive discount of flat 25% off on all its products on 5th and 6th October, 2019.
J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi About J. Junaid Jamshed:
J. is a leading fashion brand which was established in 2002 with a unique philosophy to revive the country’s cultural heritage. It expanded its store network to 100+ outlets nationwide. J. has further expanded globally by opening 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, to name a few.
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Hamza Malik’s releases teaser of Pyaar Yaar and the audience is loving it
[September 30, 2019] The Lahore-based singer and songwriter Hamza Malik is back with a new single “Pyaar Yaar”. Set out to be released on the 3rd October, “Pyaar Yaar” is another romantic tune, with the mellow music falling perfectly with Hamza Malik’s strong yet soft vocals.
Teasing his new music with a video starring Sadaf Kanwal; Pyaar Yaar looks like it is set out to be another hit for the young musician.
Hamza Malik has quite a few hit singles to his credit including ‘’O Jaana’’ which was a collaborated with Rahat fateh Ali khan. With his renditions of mostly romantic tunes with a hint of pop; he has garnered the audience’s praise in a short period of time.
Pyaar Yaar Teaser Hamza Malik
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Chase Up reaches to Gujranwala with amazing discounts
We always look for that store or shop who offers great variety and amazing discounts on most of their products. Chase Up is one of those stores which we always look for. They are working since 1984, from a family-owned business to 6 stores in Karachi, 1 store in Multan and 1 store in Faisalabad. The latest addition to this legacy is the store in the Gujranwala, which is launched on this 27 September.
Chase is selling a wide variety of clothing, footwear, Groceries, housewares, ladies fabrics, and health and beauty products to name a few. Chase Up plans to open more stores in Karachi and throughout the country in order to touch more and more customers every day with its ever-expanding range of quality foods at highly affordable prices, which is another great news.
During the major occasions (i-e Eid Celebrations, Birthdays, Ramazan and New Year) in the country, Chase Up offers amazing discounts to their customers.
One of the best point about Chase Up is, they also have a policy in which you can return to replace or refund. I don’t think most of the stores do this offer to their customers.
Chase up falls into the category of Hypermarket/Quality discounting in the retail sector. As already mentioned, chase up is opened its store in the Gujranwala, the city is situated in the Punjab Province of Pakistan. This is the biggest shopping center in the city.
In the inaugural ceremony, the CEO of the Chase up Mr. Salman Bashir, Jawad Bashir, Mustafa Bashir, Muhammad Rehan, Rao Jameel, Azhar Baig, and Syed Saim was present. On an opening day Chase up Gujranwala offered a discount of 15% to their customers, which bring whole Gujranwala to the chase up to avail this amazing discount.That was the moment when gates were opened at the Gujranwala
RPO Gujranwala inaugurated the store, praised the Chase Up building and the store’s high-quality items. This store is located at the main GT Road, Gujranwala.More pictures from the Launch Event.
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Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival
[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi.
This was a two-day festival and was open for all citizens of Karachi.
Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront in encouraging people to adopt cleanliness for a healthy lifestyle.
According to the Center of Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.
At this festival, Hoga Saaf Pakistan is educating children on the importance of hand hygiene by teaching them the 5 steps of handwashing.
Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival -
Shahrukh Ki Saaliyan Episode 08: Shahrukh’s Comical Ride is Laden with Lies
Introducing the new televised couple of the diva Ramsha Khan and versatile actor Ahsan Khan, the comedy-drama serial Shahrukh Ki Saaliyan by 7th Sky Entertainment is turning out to be the latest audience favorite in the comedy category, that goes on air every Sunday.
With Hawaldaar Sahab discovering the reality of Shahrukh and Glucose’s story in the last episode and kicking them out of their house, this episode was another rollercoaster ride laden with humor.
Starting off with a romance filled scene between the lead couple, the episode revolved around Anushay and her sisters trying to persuade their father to allow Anushay to marry Shahrukh. The mischievous sisters make a forged will of their late mother, meant to blackmail their father and threatened him about Anushay running away with Shahrukh or her attempting suicide. The threat eventually goes wrong and results in Anushay falling off the roof and hurting herself.
This incident, however, goes in favor of the couple, where the sisters help in igniting the situation with a dose of emotions and threats. Resultantly, Hawaldaar Sahab gives in and agrees to meet Shahrukh to have a conversation with him before the official rishta scene.
But of course, the meeting had to turn out to be drastic. First, Shahrukh mistakes him over the phone for someone else and misbehaves with him. The scene was absolutely hilarious!
Next, Komal, who is Shahrukh’s admirer, thinks of Hawaldar Sahab as the latter’s father and tries to impress him in every way possible, and makes him believe that Shahrukh is in love with her. She also reveals Shahrukh’s hatred for Anushay’s father, and in the midst of that climax, the episode ends.
Now that’s another negative point for Shahrukh that he needs to overcome. Will Hawaldar Sahab accept his proposal for his daughter? Should we expect their Valima to take place on the same dates that have been mentioned on the cards? To find out, tune into Geo Entertainment every Sunday at 8 pm.
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EBM Launches Repositioning Campaign For Peek Freans Sooper
[Karachi, September 21, 2019] Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).
From the time of its launch, Peek Freans Sooper, has been a favorite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.
“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!
The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.
You can watch all the TVCs here:
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Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success
Hoga Saaf Pakistan’s Strong Presence at the Climate March Played a Key Role in its Success
The world is under great pressure considering the global climate change that is about to sabotage the habitat of 8 billion people. To bring the consequences into consideration of those who have been ignoring this for too long, people from across 26 cities in Pakistan joined the narrative and raised their voices against the ongoing climate crisis. A hundred banners were held up in a crowd with slogans which included “Mil kay lagayen gay jaan tou hoga saaf Pakistan” and “The climate crisis won’t wait, so neither will we.” The attendees shared their stories about the result of global warming and then marched on one of the sides of the busy Abdullah Haroon Road.
Karachi, being a coastal city, has become progressively aware of the change in weather conditions. Since 2015, it has experienced the deadliest heat wave resulting in about 1,200 deaths. With the climate crisis reaching an all-time scary place, there is a need to play our part to preserve our future. Dettol and Hoga Saaf Pakistan are on a mission to set our priorities right with their initiative. Joining hands with the government’s “Clean and Green Pakistan” movement, Hoga Saaf Pakistan’s objective was to give the greatest priority to cleanliness; the most significant need for the country at the moment.
With the mass turn up at the Climate March, quite a few celebrities came out to show their support to this important cause. Holding up banners to demand a cleaner and greener Pakistan and to save our future; the stars became a part of the narrative for the betterment of our country.
Ali Rehman Khan
Sanam Saeed
Shaniera Akram
Rachel Viccaji
For a better future, people from all over Pakistan joined hands with Hoga Saaf Pakistan in making an effort to have a clean and green Pakistan. Hoga Saaf Pakistan has flourished with the role it has managed to play in the march for the betterment of the environment and hopefully, the outcomes of these civil protests will help in shaping a bright future for our youth.
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