Something I Like

  • Lulusar turns 1 year old!

    [Karachi, April 2nd, 2018]: Lulusar, an online women clothing brand celebrated their one year in the fashion industry with the exhibition of their latest collection recently in Karachi.

    Lulusar, is a Lahore based clothing brand which is aimed at women who like to be trendy and stylish all the way and look out for a variety of casual, simple yet elegant, evening and daywear. Because of the selection of its fabric and very innovative designs, suiting exactly the Pakistani females, Lulusar makes itself stand out from other brands.

    The brand celebrated their 1st anniversary with the exhibition of their new collection all the way from Lahore having all the stylish talk of the town designs to sway you away at once. Their latest collection is a pleasant break from all the lawn prints with a variety of embroidered fabric, cool summer colours, catchy patterns etc. Talk about flairs, embellishments, trendy patterns and anything that’s in fashion, they have it all.

    “Lulusar believes that women want to wear everything that is trendy and in fashion and with that the choice of fabric is very important too and we make sure to give them just what they want. “Stated CEO

    They are available online at:https://www.lulusar.com/

    Facebook: https://www.facebook.com/lulusaronline/

    Instagram: https://www.instagram.com/lulusaronline/ 

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  • The Pakistan International Film Festival (PIFF) set to take place in Karachi

    [Karachi, Wednesday 28th March 2018]: Pakistan International Film Festival (PiFF) reveals the lineup for the festival scheduled to take place in Karachi from the 29th of March to 1st of April 2018. The four-day festival will feature prominent filmmakers from different countries including India, Italy, Germany, Nepal and US to name a few.

    The festival will screen different categories of films ranging from documentaries, short films and feature films submitted from 93 countries across the globe. For the entire festival, a total of 210 films have been selected from the categories of documentaries, short films and feature-length films. Detailed events information pertaining to the Pakistan International Film Festival was shared during a press conference held at Pearl Continental Karachi, organised by Karachi Film Society.

    The press conference was attended by esteemed members of the press and, ‘The Spirit of Kolachi’ – a handcrafted trophy designed by renowned sculpture and painter Mr Abdul Jabbar Gull was also unveiled at the event.

    This festival comprises panel discussions on the subjects of ‘Film Diplomacy & Cross-Border Collaboration’, ‘Innovation on Screen: Digital Dimensions’, ‘Genre Busters’, ‘From Script to Screen and Beyond’, ‘Films for Change: Socially Motivated content in South Asian Film Industry’ and ‘The Future of Music and Lyrics: How important is music in the subcontinental cinema’.

    The participant lineup is diverse and includes prominent local and foreign speakers; Sultana Siddiqui, Asim Raza, Anjum Rajabali (celebrated Indian script/screenplay writer), Nandita Das (actor/director/producer of upcoming Indian movie Manto), Harsh Narayan (Indian filmmaker), Sajal Aly, Rashid Khwaja, Abrar Ali Khan, Farees Shah, Faizan Syed, Adnan Sarwar, Sana Tauseef, Atiqa Odho, S. Rajamouli (director of the mega blockbuster movie, Baahubali), Vinay Pathak (acclaimed Indian actor), Kamran Jawed, Amin Farooqui, Tahir Moosa, Zeenat Lakhani (writer of Saba Qamar starrer Hindi Medium),

    Saket Chawdhari (director of Hindi Medium), Nishtha Jain (maker of documentary film Gulabi Gang), Haseena Moin, Jami, Subhash Kapoor (prominent Indian producer, screenplay writer and director, known for his work in Jolly LLB 1 and 2), Vishal Bhardwaj (Indian filmmaker), Hareem Farooq, Izzat Majid, Asif Noorani, Sultan Arshad, Rekha Bhardwaj (Indian playback singer), Dr Omer Adil, Nila Madhab Panda (director of Kadvi Hawa) and Mr Shobu (producer of mega blockbuster movie Baahubali).

    There will be a total of eight movie premieres – Cake, The Valley, Lala Begum, Moomal Rano, Zaraab, The Song of Scorpions, Kuch Bheege Alfaaz and The Wishing Tree. The Wishing Tree features Shabana Azmi and Zaraab is the first Balochi language film to be premiered in Pakistan.

    A special matinee show of the newly released animated movie Tick Tock will also be arranged for children at Nueplex Cinemas. Apart from the premieres, screenings of short films, documentaries and feature films are organised at various institutes throughout the city including Goethe Institut, Iqra Defence Valley, Iqra University North Nazimabad campus, Alliance Françoise and T2F.

    The four-day event is supported by the Cultural Department of Sindh Government and Ministry of Information of the Federal Government of Pakistan, HUM TV, Nueplex Cinemas and Dawn Media Group. Commercial partners are Unilever and Khaadi.

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  • Peek Freans Cake Up Sets Up Magical Worlds of Cupcakes across Pakistan

    [Karachi – March 19, 2018] One of the country’s most admired food brands, Peek Freans conducted a first-of-its-kind on ground three days activation campaign at Dolmen Mall in Karachi in order to launch their newest addition in the family called “Peek Freans Cake Up,” which comprises of a range of center-filled cupcakes. This followed similar activities across Lahore and Islamabad in previous weeks.

    Capturing the essence of #RealGoodnessInside, two different but very well connected activities were held at Dolmen Mall Clifton to deliver an exciting and fun experience to the visitors. The activation brought together kids and families who were engaged in various interactive games and entertaining exhibits.

    The Cake Up Factory, that had already been through three different cities and 4 malls, was set up at the mall, receiving loads of raving responses. The 3D game allowed kids and even their parents to create their own cupcakes by playing through the entire baking process. To take a chapter out of technology, the entire game was completely immersive, with pictures of consumers engaging in mixing, baking and filling having pictures emailed to them as memorabilia.

    As part of the first class experiential leg of the activation campaign, The Real Goodness Tunnel added more flavour to the experience by allowing visitors to immerse in a world of strawberry, caramel and chocolate scents as they glided through the tunnel. The consumers walking into the mall were bemused by the giant tunnel-like-structure that had propped up overnight atop the main escalator of the malls’ atrium, taking one on a 23-second journey through the world of Cake Up. Upon exiting the visitors received a free Peek Freans Cake Up to try out the delectable difference. In this way all of their senses of sight, sound, taste and touch were activated at the same time – a process referred to as sensory marketing.

    Being one of the leading brands on the block, Peek Freans has launched various exciting and memorable campaigns from time to time. From the instant classic advertising that launched the country’s largest biscuit brand Sooper to the recent innovations of Chocolicious and Jam Delight, English Biscuit Manufacturers Pvt. Ltd. (Makers of Peek Freans in Pakistan) has held successful executions and promotional campaigns including advertising, outdoor, in-store activation as well as experiential, PR and digital elements.

    With a purpose to launch their latest brand Peek Freans Cake Up, an announcer campaign was executed earlier to build hype and trial around the product, which was later followed by Pakistan’s most viral TVC – #RealRishtey, with 20million+ views within 20 days on social media only.

    The activation concluded at the end of the weekend, making sure that its visitors had a spectacular experience of #RealGoodnessInside the mall with lots of fun and entertainment.

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  • KARACHI KINGS SEASON 3 – The Home Stretch

    Saturday 17th March, 2018: The Karachi Kings have truly become a force to reckon with. Defying all odds, the team shows more zeal and vigor to win, fighting till the last ball as the series progresses. Without a doubt, the addition of Shahid Afridi and captain ship of Imad Wasim has had a positive impact.

    Shahid Afridi Karachi Kings

    With some of the most memorable performances, the team made strides in all areas of the game. Afridi had outstanding stats in nearly every match. The batting lineup has been impressive, heavy hitters Colin Ingram, Ravi Bopara, Joe Denly, Shahid Afridi and Babar Azam ranked at the top of the list. The team also scored the highest total in the series. With electrifying fielding, Afridi, Denly and Imad taking close to impossible catches. Imad’s catch resulted in an injury taking him out of the game for a few matches, he is replaced by Eoin Morgan as captain for the time being. The match ended with a nail-biting finish in the climactic super over. Despite a few losses the Karachi Kings roared back, clenching the second position in the rankings. The support for Karachi Kings has been tremendous throughout, the fans along with superstars and celebrities of the industry fueled the team every step of the way. The Kings will face Islamabad in the qualifier match on 18th of March. International players Joe Denly, Colin Ingram, Ravi Bopara, Lendl Simmons, Tymal Mills and David Wiese are ready to travel to Pakistan to compete in the final spell of matches.

    Speaking about the team performance, Mr. Salman Iqbal – owner Karachi Kings said ‘It makes us proud to watch our team give their best, Afridi, Ingram, Babar and Imad as captain have truly made a difference. We look forward to bringing cricket back to our home ground and emerge as the victors. Imad’s injury was very unfortunate, but he his healing well and we hope to see him on the field soon’. 

    Shahid Afridi Karachi Kings

    The management and members of the Karachi Kings team are deeply grateful to the love and support shown by the fans and especially our sponsors, Bahria Town (Titanium Sponsor), Nurpur and The Arkadians (Platinum Sponsor), Shield (Gold Sponsor), Imtiaz Super Store (Official Super Market),  Brighto Paints (Official Paint Partner), 5 Star Foam and Shahid Afridi Foundation (Official Partner), Naya Nazimabad (Official Home Ground Partner), Golden Pearl Cosmetics (Official Beauty Cream Partner), Zee International School (Official Academic Partner). We would also like to thank FM 107 and Radio Awaz (Radio Partners) and Lucky One, Ocean Mall and Dolmen Mall (Mall Partners).

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  • PSL 2018: Yayvo Cricket Festival Becomes Greater Than Ever!

    It’s the start of the spring and the fragrance of cricket is in the air. Yes, it’s time for PSL and the first week of the league has been astonishing for the fans. The matches have been fantastic so far, and the players are on fire. In short, the cricket fans are delighted with the overall league and enjoying the sport tremendously. For a nation who is passionate about cricket, starting its league was a huge milestone. Since its start in 2016, PSL has been going strong and successful in Pakistan and has been able to achieve the targets for which it was meant. Not only it has reawakened the passion of cricket in youngsters, but it has also reopened the gates of international cricket in Pakistan.  For PSL 2018, the eliminator playoffs and the final match will be played in Lahore and Karachi respectively.

    Get Up to 75% Discounts on Yayvo Cricket Festival 2018

    PSL is playing an exceptional role in revival of cricket in Pakistan and keeping up with that spirit; Yayvo.com has launched #YayvoCricketFestival18 which is highly unique and unseen before in the shopping world. The shopping festival has been going strong since the start, and Yayvo.com is taking it another step forward by increasing the discounts on 6th PM 2nd March 2018. Overall, there is a discount up to 75% on Mobile Phones, LED TVs, Gaming Consoles, Home Appliances, Kitchen Appliances & Sports Goods. Meezan bank is facilitating the Yayvo customers by providing an additional discount of 10% on all products.

    If you pay for the products through Easypaisa mobile account, you will get cash back of 10% on every product. Vouch 365 and iFlix have also come forward and collaborated with Yayvo.com to become gifting partners in the #YayvoCricketFestival18.

    Tickets for PSL 2018 Eliminator 1 and 2

    People who want to get their #TicketToCricket should visit Yayvo.com because it is the official online ticketing partner for PSL 3. It’s providing the opportunity to its customers to book the tickets for Eliminator 1 and Eliminator 2 rounds and get them delivered at home. The Eliminator rounds will take place in Lahore, Gaddafi Stadium on 20th and 21st March respectively. Book your tickets before they get sold out.

    Tickets Price for PSL 2018 Final

    Cricket fans are over the moon because final match will take place in the City of Lights. The dates for final tickets will be announced soon. The prices of the final tickets are:

    People who want to book the tickets for the Final Match of PSL 2018 can subscribe here for further updates.

    Take Price Control in Your Hands with #WhatThePrice

    This season, Yayvo.com is reaching unparalleled heights in facilitating its customers. They are introducing #WhatThePrice for avid Twitter users. All you have to do is retweet the tweet. Yayvo.com will reduce the price of the product based on the number of retweets. This social activity aims to give the price control in the hands of the customers. This competition will take place thrice during Yayvo Cricket Festival. Retweet now to reduce the price of Samsung LED TV in the first competition; names of following two products will be disclosed on Twitter later.

    Official PSL Kits 2018

    Like PSL 2017, this year Yayvo.com has restocked PSL Kits for the fans so that you can #WearYourTeam. Official jerseys, caps, bottles, mugs, and uppers are available on the website in the colors of Karachi Kings, Islamabad United, Peshawar Zalmi, Quetta Gladiators, and Multan Sultan. Yayvo.com is the official partner of Karachi Kings; you can get official merchandise of Karachi Kings from here.

    Cricket fans can follow the social media pages of Yayvo.com and participate in the competitions to win signed jerseys by Imad Waseem and Babar Azam as giveaways.

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  • PSL 2018: Yayvo Cricket Festival Becomes Greater Than Ever!

    It’s the start of the spring and the fragrance of cricket is in the air. Yes, it’s time for PSL and the first week of the league has been astonishing for the fans. The matches have been fantastic so far, and the players are on fire. In short, the cricket fans are delighted with the overall league and enjoying the sport tremendously. For a nation who is passionate about cricket, starting its league was a huge milestone. Since its start in 2016, PSL has been going strong and successful in Pakistan and has been able to achieve the targets for which it was meant. Not only it has reawakened the passion of cricket in youngsters, but it has also reopened the gates of international cricket in Pakistan.  For PSL 2018, the eliminator playoffs and the final match will be played in Lahore and Karachi respectively.

    Get Up to 75% Discounts on Yayvo Cricket Festival 2018

    PSL is playing an exceptional role in revival of cricket in Pakistan and keeping up with that spirit; Yayvo.com has launched #YayvoCricketFestival18 which is highly unique and unseen before in the shopping world. The shopping festival has been going strong since the start, and Yayvo.com is taking it another step forward by increasing the discounts on 6th PM 2nd March 2018. Overall, there is a discount up to 75% on Mobile Phones, LED TVs, Gaming Consoles, Home Appliances, Kitchen Appliances & Sports Goods. Meezan bank is facilitating the Yayvo customers by providing an additional discount of 10% on all products.

    If you pay for the products through Easypaisa mobile account, you will get cash back of 10% on every product. Vouch 365 and iFlix have also come forward and collaborated with Yayvo.com to become gifting partners in the #YayvoCricketFestival18.

    Tickets for PSL 2018 Eliminator 1 and 2

    People who want to get their #TicketToCricket should visit Yayvo.com because it is the official online ticketing partner for PSL 3. It’s providing the opportunity to its customers to book the tickets for Eliminator 1 and Eliminator 2 rounds and get them delivered at home. The Eliminator rounds will take place in Lahore, Gaddafi Stadium on 20th and 21st March respectively. Book your tickets before they get sold out.

    Tickets Price for PSL 2018 Final

    Cricket fans are over the moon because final match will take place in the City of Lights. The dates for final tickets will be announced soon. The prices of the final tickets are:

    People who want to book the tickets for the Final Match of PSL 2018 can subscribe here for further updates.

    Take Price Control in Your Hands with #WhatThePrice

    This season, Yayvo.com is reaching unparalleled heights in facilitating its customers. They are introducing #WhatThePrice for avid Twitter users. All you have to do is retweet the tweet. Yayvo.com will reduce the price of the product based on the number of retweets. This social activity aims to give the price control in the hands of the customers. This competition will take place thrice during Yayvo Cricket Festival. Retweet now to reduce the price of Samsung LED TV in the first competition; names of following two products will be disclosed on Twitter later.

    Official PSL Kits 2018

    Like PSL 2017, this year Yayvo.com has restocked PSL Kits for the fans so that you can #WearYourTeam. Official jerseys, caps, bottles, mugs, and uppers are available on the website in the colors of Karachi Kings, Islamabad United, Peshawar Zalmi, Quetta Gladiators, and Multan Sultan. Yayvo.com is the official partner of Karachi Kings; you can get official merchandise of Karachi Kings from here.

    Cricket fans can follow the social media pages of Yayvo.com and participate in the competitions to win signed jerseys by Imad Waseem and Babar Azam as giveaways.

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  • Honor 7X and Honor 9 Lite hit Pakistan with Honor via Inovi Technologies

    24th February was the day of the launch of Honor 7X and Honor 9 Lite in Pakistan, and it was launched in a star-studded event at Pearl Continental Hotel, Karachi. Honor Pakistan partnered with Invoi Technologies to bring these two amazing devices in Pakistan. On the occasion many famous celebrities of Pakistani showbiz industry were present, Media and Bloggers were also invited to the launch event.

    Mr. Chris Sun, the Vice President of Honor in the Middle East and Africa during the launch event said, “Pakistan has immense potential since it is one of the fastest growing markets in the region. The good thing about this market is that 70% of the population is under 30 years of age and a true representation of Honor.”

    Mr. Zeeshan, CEO of Inovi technologies said, “We have worked with Huawei in the past and this time we are excited to work with such a young and energetic brand. We are positive and hopeful as the product lineup is promising.

    “Honor is bringing four smartphones in its product line in Pakistan, Honor 9 Lite, Honor 7X, Honor 9 and Honor 5C Pro”

    Honor also displayed a cricket campaign casting Muhammad Hafeez, Shadaab Khan, and Rumman Raees as ambassadors.

    Mr. Denis, the Country head of Honor Pakistan while talking to the media said that the company will work more with the local talent in order to be closer to the heart of their consumers.

    “This will also open up the opportunity to put our contribution in the local media and advertising industry. Our approach is aggressive and we are very clear with the roadmap which we have decided with our local partners and hopefully, we will have good results from this market,” he added.

    This event was widely discussed on all social media platforms as well:

    TCV of Honor Pakistan

    Live from the Event

    First Look of Honor 9 Lite shared on Twitter

     

     

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  • KARACHI KINGS SEASON 3 – TEAM AND ANTHEM LAUNCH

    [Saturday 17th February 2018:] Plant your feet, stand your ground and let your voices soar. The Karachi Kings are ready for a sensational new round of cricket in the HBL-PSL Season 3. With the start of the league only days away the Karachi Kings have their sights on the ultimate prize.

    With the different approach to the launch this year, the biggest team of the PSL, Karachi Kings launch event was held in the biggest game show of Pakistan, Jeeto Pakistan, with Fahad Mustafa along with Waseem Badami in a special episode of the show. In an impromptu meet and greet today before the launch event, members of the team and the management spent time with their supports and sponsors for the upcoming season. Among the players present at the event were President of the team and star all-rounder Shahid Afridi, Captain Imad Wasim, Babar Azam, Usman Khan, Osama Mir, Tabish Khan, Hasan Mohsin, Khurram Manzoor, Mohammad Rizwan, Mushtaq Khloro, Saifullah Bangash, Mohammad Taha, Mohammad Irfan and of course international cricketer Ravi Bopara.

    In spectacular Jeeto Pakistan fashion, Fahad Mustafa engaged the crowd as well as the team members in his energetic style, encouraging them to take part in the games and festivities. The event also included the official launch of the Karachi Kings anthem, performed by Shehzad Roy.

    The event was also attended by celebrities as well such as Faisal Qureshi, Humayun Saeed and Sanam Baloch. Also present at the event were Mr. Aqeel Karim Dhedhi – Chairman, The Arkadians, Brig. Mujtaba – Head of Corporate Communication, Fauji Foundation, and Mr. Tariq Wasi – CEO, Karachi Kings along with Team Director Mr. Rashid Latif.

     

    Speaking at the event, Mr. Salman Iqbal – owner Karachi Kings said ‘As a collective unit the Karachi Kings is more than a team, it is a family. We are confident that this family will display a relenting drive and passion to achieve success in this season of PSL. With the final scheduled to be played in Karachi, it would make us immensely proud to be crowned the victors on our home ground with the people of Karachi. I am also very thankful to Ravi Bopara for visiting Karachi for the team’s launch event, it creates a very positive image of Pakistan, which has always been our goal’.

    The management and members of the Karachi Kings team are deeply grateful to the love and support shown by the fans and especially our sponsors, Titanium Sponsor – Bahria Town, Platinum Sponsor – Nurpur and The Arkadians, Official Super Market – Imtiaz Super Store, Official Paint Partner – Brighto Paints, Home Ground Partner – Naya Nazimabad.

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  • Peshawar Zalmi News | Cleared all dues within due time

    PSL Champions Peshawar Zalmi would like to clarify that we have cleared all our payments with PCB within time and at the moment all our energies are focused towards defending the title.

    Recent reports in media suggest that some franchises have failed to clear their dues with PCB. Peshawar Zalmi would like to clarify that we on our part have cleared all the necessary fees and payments (including taxes) with PCB and no payments remain in balance.

    We at Peshawar Zalmi firmly believe that Pakistan Super League is the country’s biggest sports brand. We will continue with our efforts in not only supporting this mega event but also bringing back cricket to Pakistan.

    Understanding the importance of promotions and media engagement, Peshawar Zalmi kicked off its promotional activities as early as December last year, We have been actively promoting the League and our franchise through our media partners and social media platforms. We would like to thank our ardent supporters who have responded positively to our media campaigns.

    We wish all the best to PCB and all franchises for PSL season 3.

    Peshawar Zalmi Media Department

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  • Fun City Pakistan entertains the Capital by hosting a meet and greet for Parchi.

    The cast of an upcoming film Parchi spent the evening at Fun City Pakistan at Giga Mall on 28th December 2017 and 29th December 2017 at Fun City Centaurus Mall, where they greeted the fans, took photos, signed autographs and enjoyed an hour of interaction with them.

    The film will be released on 5th Januar 2018. Director Azfar Jafferi, Producer Imran Kazmi with the cast members Ali Rehman Khan, Hareem Farooq, Usman Mukhtar, Ahmed Ali and Shafqat Khan attended this special meet and greet.

    Fun City is committed to supporting the local film industry and its artists as part of its entertainment program. Fun City has been a source of entertainment not only with our advanced arcade games and rides but also with events.

    They have endorsed celebrities and personalities from Ron Bumblefoot Thal guitarist of Guns and Roses, local movie meet & greets, concerts to charity events with athletes like Amir Khan, the International boxer in the past.

    Fun City Pakistan strongly believe in promoting positivity in the country by highlighting local talents and entertainment.

    They are the pioneer of Indoor Amusement Centers in Pakistan that offers numerous rides, arcade games and soft play facility.  Fun City is an ideal play and gaming centre for people of all ages.

    Fun City sets an integral part in the society by providing a platform for social interaction and active play in a safe, secure and conveniently accessible location, located at the Centaurus Mall and Giga Mall, World Trade Center, DHA-II. 

    The highlights of Parchi Star cast meet and greet event at our Centaurus Mall and Giga Mall centres!

    Fans shared their pcis with Team Parchi at Fun City Pakistan on twitter

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    Overall it was a superb event, and attended by a jampack fans.

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