• ARY FILM FESTIVAL 2017 CLOSES WITH A BANG IN KARACHI

    [Karachi, May 7th, 2017]: ARY Digital Network set forth the 1st ARY Film Festival which ended on 7th of May, 2017 with a star-studded closing night hosted by the multitalented Faysal Qureshi and the beautiful Madiha Imam.

    The event was attended by the top celebrities and personalities of the media and film industry. Amazing performances by Sheema Kirmani, Sanam Marvi and Hamza Qawwal along with a stand-up comedy act by the social media star Danish Ali.

    The 3 day festival screened 33 films, which were shortlisted from around 400 entries received from all over the world. The jury included local and international award winning filmmakers, writers and media personalities such as Anwar Maqsood, Khalil Nanitalwala, Sharmeen Obaid Chinoy, Marilyn Agrelo, Ram Kishore Parcha, John Gann, Andy Merkin, Jack McDonald and Amna Khan. The festival also came up with special screenings of internationally acclaimed films such as Maheen Zia’s ‘Lyari Notes’, ‘Brave Heart: The Lizzie Velazquez Story’ contributed by the American Film Showcase and Anjum Shehzad’s ‘Mah e Mir’. Additionally, Academy award winner Sharmeen Obaid Chinoy’s ‘Song of Lahore’ was also premiered at the festival.

    Award for Best Story Feature Film was given to ‘Choora Ek Pratha’ and Best Short Film (Silver Category) to ‘Amrita & I’, both were screened in collaboration with Delhi International Film Festival. Seraj us Salikin won the award for Best Short Documentary for his film ‘Masters of the Sky’; whereas award for Best Director Short Documentary goes to Ali Ijaz for ‘Pangolins in Peril’. ‘In Search of America’ won the award for Best Short Film (Gold Category); Syed Fazal Hussain won the award of Best Actor (Short Film) for ‘Dil Tau Bacha Hai’. Best Documentary Feature award was given to ‘K2 & The Invisible Footmen’ and Maheen Zia’s ‘Lyari Notes’ won the Red Category Excellence in Documentary Feature. Purple Category Excellence in Documentary Feature was given to Sharmeen Obaid Chinoy for her film ‘Song of Lahore’. Anjum Shehzad’s ‘Mah e Mir’ won the award for Best Film – Feature.

    Mr. Salman Iqbal, President & Founder, ARY Digital Network, in his message about the festival said “It has been our primary objective since the establishment of ARY Films to develop and foster the film industry in Pakistan. We have now embarked on yet another journey with the first ARY Film Festival, whereby we will provide a break to new and creative filmmakers from Pakistan and around the world to come showcase their talent and get known for their efforts. This is our first year for the festival and we intend to make it bigger and better in the years to come”.

    Presented by Italiano and powered by Rooh Afza, the ARY Film Festival did special collaborations with American Film Showcase and Delhi International Film Festival. It was held from 4th to 6th May 2017 at the Cinepax Cinemas, Ocean Mall Karachi.

  • Umer Nadeem win Red Bull Doodle Art Pakistan 2017

    Some of the best doodles received through the recently concluded Red Bull Doodle Art project in Pakistan were showcased at MEWS Cafe, Karachi; the event was largely attended by the entertainment and media fraternity.

     

    It goes without saying that talent has no limit in Pakistan and what was experienced on May 2nd in Karachi was a testament to the former claim. Out of the 812 doodles that were received for the Red Bull Doodle Art project in Pakistan this year, 25 best doodles were displayed for Karachiites to witness the common habit of doodling in a rather innovative, creative and interactive fashion. The Meet & Greet session was largely attended by celebrities, media personalities and members of the art community. Umer Nadeem’s doodle, winner of Red Bull Doodle Art Pakistan 2017 project, was also displayed and appreciated by all those present.

     

    “This project takes doodling one step ahead and presents it (doodling) in a credible, unique way” said Pakistan’s top director Asad Ul Haq. “As a staunch supporter of young talent it was very interesting and encouraging to see this unique side of our future (young talent)” Asad further added. “I wish Umer Nadeem who has won the Red Bull Doodle Art project in Pakistan all the best for the Global Final” said Asad Ul Haq

     

    The Meet & Greet session kicked-off with famous names such as Zhalay Sarhadi, music band Fuzon, Asad Ul Haq, Khalid Malik, Tapu Javeri, Adnan Pardesy to name a few gracing the event with their presence. “Red Bull has always been committed to promoting talent amongst the youth”, said famous RJ, TV actor Khalid Malik. “Whether it’s music, sport and now arts! They (Red Bull) are the initiators”, Malik further added.

     

    This was not the first but the third time the project was executed in Pakistan. This year 812 doodles were received via both submission online and submission box. Out of 812, 10 doodles were shortlisted based on the number of votes received. Once shortlisted Samya Arif, S.M. Raza and Saad Irfan, the three judges of the competition, reviewed each of the 10 doodles on April 21st with the aim to select the best doodle to both represent Pakistan and compete with some of the best doodlers from around the world at the Red Bull Doodle Art Global Final. After hours of discussion, thought and consideration the 3 judges crowned ‘Umer Nadeem’ from National College of Arts, Rawalpindi as Red Bull Doodle Art Pakistan Winner 2017. Umer will now head to the Global Final where National Winners from at least 40 countries will be flown out to a yet to be determined location and participate in creating virtual reality art, which will then be exhibited at a global virtual gallery.

     

    “A project of such nature opens a lot of opportunities for artist and non artist community of Pakistan to share their creativity” said Samya Arif, a famous visual artist based in Karachi and also one of the 3 judges of the competition. “It’s a great endeavor and am glad to be part of it” further added Samya.

     

     

     

    ABOUT RED BULL DOODLE ART PAKISTAN CHAPTER 2017

    Executed for the third time in Pakistan, from March onwards the project united creative minds from all corners of the country and brought their interpretation of doodle art into the limelight by inviting them to submit their doodles  on www.redbulldoodleart.com. Once submission ended people took to the website to vote for their favorite doodle and as a result 10 doodles were shortlisted based on the number of votes each of the 10 doodles had received up till April 20th. On April 21st a panel of experts lead by some of Karachi’s most prominent visual artists reviewed the 10 doodles at great length and finally at approximately 7pm the same day the judges had announced Umer Nadeem as the National Winner of the competition.

     

    ABOUT RED BULL DOODLE ART GLOBAL FINAL 2017

    The third global edition of Red Bull Doodle Art 2017 will have an exciting global final: A virtual reality experience. All national winners will get the unique experience to compete in the Global Final in an exciting location. They will be coached on how to up level their 3D artistic skills and create their final piece of art by painting in 3D. The final masterpieces will be exhibited at a Global Virtual Gallery, where art lovers can fully experience doodles in virtual reality from around the world! The global winner will be chosen by a panel of judges.

     

     

     

  • Digital Youth Summit Powered by Jazz Kicks off to Help Realize Pakistan’s Digital Potential

    DYS-PAKPRZONE

    Leading technology summit brings experts, investors; launches KP’s Digital Strategy to promote growth and job opportunities

    Peshawar – May 4, 2017 – The 2017 Digital Youth Summit (DYS), a joint initiative of the KPITB and the World Bank and powered by Jazz, kicked off in Peshawar today. KP’s Digital Strategy was also unveiled to provide a road map for KP to equip young people with the skills, access, and markets they need to secure and create jobs in the knowledge economy. Around 4000 people are expected to attend the discussions and workshops to discuss a wide range of topics from e-commerce to digital security in Pakistan. The weekend of tech will culminate in a Startup Cup for young entrepreneurs to showcase their business ideas to investors.

    KP takes digital opportunities for our people very seriously and wants to be a leader in technology. This strategy through sound policies and reforms will set a road map for us and we shall announce initiatives to support this over the next few days,” said Dr. Shahbaz Khan, Managing Director of the KP IT Board. “We’ve already launched programs to attract investment such as the CPEC corridor and other infrastructure and private sector initiatives and hope to build on these foundations with our private sector and development partners.”

    The digital strategy encompasses inputs from a wide range of groups including government departments, the private sector, and organizations such as the World Bank, making it as relevant and robust as possible,” said Khan. “As we implement it, we will continue to refine it based on feedback and experience to keep it relevant and cutting edge.”

    Ms. Aniqa Afzal Sandhu, Chief Digital Oficer, Jazz said that not only the local populace, but the country at large benefits from such positive endeavors: Our country is ripe with talent and has a remarkable pool of digital innovators who are looking for opportunities like these to present their ideas. This partnership is a testimony to Jazz’s commitment of fostering a conducive environment where the digital ecosystem can thrive in Pakistan.”

    The World Bank has been providing technical assistance to the Government of KP and has assisted in the development of the strategy and has also developed a trust fund for the KPIT to implement projects. The relationship is in its third year and Mr. Patchamuthu Illangovan, World Bank Country Director for Pakistan said, Digital economy is the future. It’s a driver of innovation and entrepreneurship than can boost inclusive and smart development in Pakistan. Over 80 percent of Pakistan’s population is offline. Closing this gap will create new job opportunities for the millions entering the labour force.’ said

    This year’s summit is organized by the KP IT Board and the World Bank Group and is powered by Jazz, supported by USAID, and sponsored by the Tourism Corporation of Khyber Pakhtunkhwa, UNDP, Bank of Khyber, Gloria Jeans Coffee, March Designs, Pakistan Telecommunications Authority, the Multi-Donor Trust Fund for KP, FATA and Balochistan, Codematics, and Animation Republic.

     

  • Huawei Consumer Business Group makes a strong start to 2017

    Lahore May 4, 2017, Today, Huawei Consumer Business Group announced that in Q1 2017, it shipped 34.55 million Smartphones, this amounts to a year-on-year increase of 21.6%. According to IDC, Huawei’s global smartphone market share further increased to 9.8%, consolidating its position in the top three smartphone vendors in the world.

    In Q1 2017, Huawei achieved breakthrough growth in many countries. Its smartphone shipments increased by over 50% year-on-year in 52 countries, 32 of which saw growth of over 100%. In China and Europe, Huawei smartphone shipments maintained robust growth of 20% and 15% respectively. Meanwhile, in Southeast Asia and the South Pacific, smartphone shipments increase over 70% .

    In addition, significant growth was achieved in the high-end smartphone sector, boosted by the global sales of the HUAWEI P9 series and HUAWEI Mate 9, further demonstrating Huawei’s increased influence as a global high-end brand. In Q1, the proportion of middle and high range (2000 RMB or above $300) smartphone increased 11% on the same period last year.

    According to GfK, for the global high-end market of 500 USD and above, Huawei held 9.7% market share in February 2017, reaching 10% in 9 countries, including China, Spain, Italy, Thailand, Malaysia, South Africa, Poland and other key markets.

    The latest HUAWEI P10 series flagship smartphone, which is now available in over 30 markets since its launch on February 26, 2017, is gaining huge popularity among consumers all over the world thanks to the outstanding photography experience it provides.

    Huawei is also confounding the sluggish sales of the overall tablet market. Huawei’s tablet business has grown significantly in both the enterprise and consumer spaces with shipments rising over 70% year-on-year.

    “Thanks to the growing global recognition of Huawei products and the Huawei brand, Huawei Consumer Business Group’s influence has further increased as a high-end brand in Q1 2017,” said Richard Yu, CEO of Huawei Consumer Business Group. “Moving forward, Huawei Consumer Business Group will be focused on improving customer service, and building up its presence within sales channels, retail, branding, marketing, services and other sectors, to proactively streamline operations enhance the overall customer experience. Meanwhile, Huawei Consumer Business Group will continue to develop Artificial Intelligence (AI) products and innovations. These will provide users with excellent experiences and cement Huawei as a leader in emerging technologies while establishing the company as a cultural technology brand loved by consumers the world over.”

  • ARY Film Festival 2017 to start from 4th May

    [Karachi, May 3rd, 2017]: ARY Digital Network is pleased to announce the 1st ARY Film Festival to be held in Karachi from May 4 – 6, 2017 (5:00 pm onwards). Presented by Italiano and powered by Rooh Afza, the film festival will be happening at the Cinepax Cinemas, Ocean Mall Karachi.

    The films being showcased are as follows:

    • Choora Ek Pratha,
    • Mabel aur Mein
    • 100 Steps Sou Qadam
    • Ek Pao Dahi
    • Pannah
    • Speechless
    • Taqseem
    • Gubbare
    • Firaaq
    • Kahaani
    • Darba
    • Dil Tau Bacha Hai
    • Bits of What I Have
    • 6 Cup Chai
    • Black Square
    • Toba Tek Singh
    • Taweez
    • Kathputli
    • In Search of America Insha Allah
    • Main aur Amrita
    • FEICA A Life with Cartoons
    • The Preservation of Art of Pottery Making
    • Fakir
    • Sindh Munjhi Maa
    • Sandriders
    • Pangolins in Peril A story of Rare Scales
    • Masters of the Sky
    • Shuwanag The Baloch Shepherd
    • K2 and the Invisible Footmen

    Apart from the above regular entries, the festival is also coming up with special screenings of internationally appreciated films such as Maheen Zia’s ‘Lyari Notes’, ‘Brave Heart: The Lizzie Velazquez Story’ contributed by the American Film Showcase and Anjum Shehzad’s ‘Mah e Mir’. Academy award winner Sharmeen Obaid Chinoy’s ‘Song of Lahore’ will also be premiered at the festival.

    Mr. Salman Iqbal, President & Founder, ARY Digital Network, in his message regarding the festival said “It has been our foremost endeavor to develop and nurture the film industry in Pakistan. We have now embarked on yet another journey in the same direction, the ARY Film Festival, whereby we will provide an opportunity to new and creative filmmakers from Pakistan and around the world to come showcase their talent and get recognized for their efforts. This is our first year for the festival and we intend to make it bigger and better in the years to come”.

     

  • ARY Film Festival 2017 to start from 4th May in Karachi

    [Karachi, May 3rd, 2017]: ARY Digital Network is pleased to announce the 1st ARY Film Festival to be held in Karachi from May 4 – 6, 2017 (5:00 pm onwards). Presented by Italiano and powered by Rooh Afza, the film festival will be happening at the Cinepax Cinemas, Ocean Mall Karachi.

    The films being showcased are as follows:

    • Choora Ek Pratha,
    • Mabel aur Mein
    • 100 Steps Sou Qadam
    • Ek Pao Dahi
    • Pannah
    • Speechless
    • Taqseem
    • Gubbare
    • Firaaq
    • Kahaani
    • Darba
    • Dil Tau Bacha Hai
    • Bits of What I Have
    • 6 Cup Chai
    • Black Square
    • Toba Tek Singh
    • Taweez
    • Kathputli
    • In Search of America Insha Allah
    • Main aur Amrita
    • FEICA A Life with Cartoons
    • The Preservation of Art of Pottery Making
    • Fakir
    • Sindh Munjhi Maa
    • Sandriders
    • Pangolins in Peril A story of Rare Scales
    • Masters of the Sky
    • Shuwanag The Baloch Shepherd
    • K2 and the Invisible Footmen

    Apart from the above regular entries, the festival is also coming up with special screenings of internationally appreciated films such as Maheen Zia’s ‘Lyari Notes’, ‘Brave Heart: The Lizzie Velazquez Story’ contributed by the American Film Showcase and Anjum Shehzad’s ‘Mah e Mir’. Academy award winner Sharmeen Obaid Chinoy’s ‘Song of Lahore’ will also be premiered at the festival.

    Mr. Salman Iqbal, President & Founder, ARY Digital Network, in his message regarding the festival said “It has been our foremost endeavor to develop and nurture the film industry in Pakistan. We have now embarked on yet another journey in the same direction, the ARY Film Festival, whereby we will provide an opportunity to new and creative filmmakers from Pakistan and around the world to come showcase their talent and get recognized for their efforts. This is our first year for the festival and we intend to make it bigger and better in the years to come”.

  • Gree Features Shaniera Akram in new TV commercial

    shaniera-Akram-Gree-PakPRZONE

    GREE – a globally leading brand of air-conditioning technology has introduced a new campaign of the G10 Inverter series, featuring Mr & Mrs Wasim Akram. This campaign sheds lights on the extremely energy-efficient G10 Inverter technology and its unique features, whereby living up to its tag-line ‘Chalta Jaye, Sath Nibhaye”.

    This is for the first time that Mrs Waseem Akram which is an Australian Born, named Shaniera Akram has arrived for any commercial in Pakistan. Mr & Mrs Waseem have endorsed Gree as the best of the best brand for air conditioners.

    The TVC is primarily focused on the highly energy-efficient smart-inverter Air conditioner – G10, which ensures the best cooling, even in low-voltage. The G10 Inverter AC’s are equipped with an Auto-Voltage Adaptation of 150 – 260 Volts, eliminating the threats of low-voltage fluctuation which damages the AC. It has an Energy Efficiency Ratio (EER) of 4.0, whereby consuming 60% less energy than the regular ACs.

    GREE has a wide range of Air conditioners, available in a range of attractive designs, colours and features, which are guaranteed to ensure the best performance. In Pakistan, DWP Group is the official distributor of GREE that ensures nationwide availability of its products.

  • TPL Maps and Tech Valley Abbottabad Ink MoU to Digitize Maps in Khyber Pakhtunkhwa

    TPL Maps to develop and implement a wide array of location based services to the province in collaboration with province’s largest tech and tourism incubator

    Karachi, May 3, 2017: Khyber Pakhtunkhwa (KP) government announced TPL Maps as the mapping partner to introduce street mapping and Street Vision across the province. For KP government a memorandum of understanding (MoU) recently signed by Tech Valley Abbottabad and TPL Maps. Under the agreement, TPL Maps will be the maps digitization partner for the KP government.

    The partnership intends to cover various prospects from providing a range of mapping solution across the cities of the province to creating employment opportunities for students which will play a pivotal role to curb the upsurge in unemployment rate. The alliance also intends to enhance visual and mapping data for the education system, along with improved residential and commercial areas mapping.

    The collaboration is a classic example of a private-public partnership. For a province like KP, with a population of 27.3 million people and 26 districts, the partnership itself is a huge task to manage and digitizing the entire province is a big win for TPL Maps. This also demonstrates the confidence of the Tech Valley on using local talents and technologies to map the entire province and it strongly aligns with its strategy to bridge the gap between industry and government.

    Speaking at the occasion, Umar Farooq, Founder and CEO TechValley Abbottabad said, “We are extremely delighted to have signed the partnership with TPL Maps as digitizing KP province is a key priority for TechValley as well as provincial government. TPL Maps will provide us the opportunity to visually and digitally showcase the historical, leisure, food and many similar locations for the world to know. KP has so much to offer and together with TPL Maps we will enhance business activities, tourism economy and positively impact consumer lives in the province. This is yet another big step towards implementing our tourism policy 2016 into reality. I feel once done, this will be a game changer for us. “

    Moreover, this collaboration also expands into mapping CPEC routes, connecting routes and other economic networks as a step towards improving the economic climate of the country by paving the way for more business opportunities. Lastly and more importantly, TechValley startups will also be able to use TPL Maps API free of cost.

    Speaking on the occasion, Adeel Hashmi, Head of Maps, TPL Trakker said: “We are thrilled to collaborate with the KP Tech Valley Abbottabad to reach out our potential customers within the province. This alliance is a dynamic milestone in terms of technology itself and we aim to add more value to this locally developed digital mapping solution, by being the pioneers in mapping the rich culture and locations of KP province, a best kept secret of Pakistan.

    “TPL Maps stays a game changer for digital services and we are constantly working with local bodies to provide customized digital mapping solutions. This will be one of the many such alliances, which will contribute to a more digital Pakistan in future. ” he concluded.

    Under the guidance of the KP Government, with this partnership TPL Maps will also work with the KP Tourism board. The stakeholders will ensure to take appropriate measures towards providing visual documentation of all the historical and tourist destinations along with Street Vision feature implementation in various areas of KP, which will be in line to significantly promote tourism in the province.

    The project shall properly kick off after Ramadan across various cities in KP. TPL Maps and Tech Valley will formulate a detailed implementation plan before Ramadan and an estimated time for completion is close to the end of 2017.

  • Shaheen Air Inducts Fourth Airbus A319 into its Fleet

    SAI - Air Bus 1319(English)

    The new aircraft reasserts Shaheen Air’s values of providing the highest standards of service, punctuality and reliability in the aviation market

    Karachi –May 3, 2017: In line with its commitment of offering the best services to its passengers, Shaheen Air International (SAI) has inducted a fourth Airbus A319 into its fleet. The new aircraft allows SAI to expand on its local and international routes, while providing passengers highest standards of service and reliability.

    The Airbus A319 has been custom-fitted with thin and linear seats to provide added comfort to passengers. Due to this, it can accommodate around 150 passengers in its all-economy segment. It has a brand new interior, thereby giving a refreshing experience to people choosing to travel by Shaheen Air.

    Upon the induction of the new aircraft, Zohaib Hassan, Chief Marketing Officer, Shaheen Air International remarked,“The addition of the fourth Airbus in to our fleet is a testament to our commitment towards our passengers and the local aviation industry. Fleet expansion allows us to grow internationally by way of new routes, while also increasing frequency of local flights. Moreover, it ensures our passengers enjoy the experience of flying with us.”

    In March of this year, SAI had rebranded itself by launching a new logo that aptly complimented its vision and innovation in setting new standards in the field of aviation. The airliner began its journey as Pakistan’s first private airline 24 years ago and quickly garnered the privilege of being Pakistan’s second national carrier. Now with 25 planes under its auspices, SAIis looking towards a brighter tomorrow, not just for itself, but for the industry as well.

    The airline is also slated to receive three more aircrafts of the similar model in the coming months.

     

  • Omega gets “Lost In Space” to celebrate 60 years of the Speedmaster with George Clooney and Buzz Aldrin

     

    London_Lost in Space_April 26_Petros Protopapas%2c Raynald Aeschlimann%2c Brian Cox%2cBuzz Aldrin%2c George Clooney%2c Jim Ragan.JPG

    [Karachi – Wednesday 3rd May]: Surrounded by a universe of light and sound, OMEGA has celebrated the 60th anniversary of its iconic Speedmaster watch with a star-filled event in London. George Clooney and Buzz Aldrin were the guests of honour at the “Lost in Space” evening, a theme which paid tribute to the Speedmaster’s unrivalled legacy in space exploration.

    The night was hosted by Professor Brian Cox at London’s Tate Modern which was transformed to give guests a truly sensory experience. Inside, the venue was given a sleek and futuristic touch with a centrepiece of 60 important Speedmaster models from 1957 to 2017.

    Raynald Aeschlimann, the President and CEO of OMEGA, was the first on stage and welcomed guests to the event with his thoughts about the brand’s most well-known chronograph.

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    “The Speedmaster is one of the most, if not the most, iconic chronographs in the world. Not only for OMEGA, but for the many men and women who have worn and trusted it. Even after 60 years, its power and charisma has not diminished. We’re so proud to have an event of this scale and to share it with the Speedmaster’s biggest fans.”

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    The OMEGA Speedmaster has enjoyed a long and varied history. The original model was the first watch in the world with its tachymeter scale on the bezel. Since then, the design has lasted the test of time, and it has been worn by astronauts, Air Force pilots, explorers, athletes and actors, as well as a growing community of fans from all around the world. Most famously, as part of Apollo 11 in 1969, Buzz Aldrin stepped onto the lunar surface and, in that moment, the OMEGA Speedmaster became the first watch ever worn on the moon.

    48 years later, Buzz appeared spectacularly in a spacesuit on OMEGA’s stage. After a great applause, he later recounted his memories of his time in space.

    “We weren’t scared. More so, we were proud to have been able to represent everyone and to have the skills and the knowledge to carry out something that was very meaningful to us as astronauts, of course, but also to so many other people.”

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    Standing alongside Buzz was the renowned actor George Clooney, who is not only a dedicated Speedmaster follower, but also a lifelong fan of space exploration. Since childhood, the Apollo missions and the OMEGA Speedmaster have been amongst his most treasured memories.

    “Speedmasters were a big part of my growing up. My uncle and my father, we all had them because it was such a big part of the moon landing. And it was huge in our lives. My father gave me, as my graduation present, a Speedmaster. There’s every reason to love them because they’re elegant watches. But I also love them because of the history.”

    When asked about his memories of the moon landings, George gave a very personal tribute to Buzz. “It mattered to all of us. What you did mattered to all of us and I can’t thank you enough for your courage, your leadership and everything you’ve done.”

    It has been more than 50 years that the OMEGA Speedmaster has been relied upon as an essential tool in space. In 1965, the watch was officially tested and qualified by NASA for all manned space missions. The man in charge of that process, ex-engineer James Ragan, was also at the event in London and spoke to guests about the Speedmaster’s reputation within NASA.

    “Of all the watches we tested in 1965, the Speedmaster was the only one that passed all the tests. The others got eliminated in the very first test. So it has a very good reputation with NASA and even today is still used in space. That says a lot about the watch.”

    The Speedmaster’s impact has been truly far-reaching. Amongst the many VIP fans at the London event were; American actress Liv Tyler; British actress Gemma Arterton; British singer Ellie Goulding; French actress Clemence Poesy; British actress Joely Richardson; British singer Pixie Lott; American model Arizona Muse; British model Erin O’Connor; British model David Gandy; British actress Laura Carmichael; British model Amber Le Bon; Influencer Camille Charriere; Model and influencer Oliver Cheshire; British model Toby Huntington-Whitely; Celebrity chef Marcus Wareing; British boxer David Haye; British Olympic Games swimmer Adam Peaty; Chinese actress Liu Shishi. Italian swimmer Filippo Magnini; Japanese actor Shohei Miura; Thai actress and model Praya Lundberg; and Indonesian actor Nicholas Saputra.

    The “Lost in Space” event concluded with a performance by ESKA, who gave a rousing rendition of David Bowie’s classic song Space Oddity. It was a wonderful way to complete a night of pure entertainment and imagination.

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