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Elina Svitolina becomes an ambassador of Ulysse Nardin
[Karachi: 18thApril, 2017] Elina Svitolina, the professional woman tennis player from Ukrainia visited the manufacture of the swiss brand Ulysse Nardin. Ranked actually at the 13th in the WTA, Elina Svitolina becomes an Ambassador of Ulysse Nardin.
Accompanied by Patrik Hoffmann, CEO of Ulysse Nardin, Elina Svitolina visited the workshops of the movement manufacture of the brand. She attended then a photo shoot before a signing session with the employees of Ulysse Nardin.
For Patrik Hoffmann: “It is an honor for Ulysse Nardin to enter into a partnership with Elina. Ulysse Nardin’s history of navigating the sea paired with the DNA of innovation and precision, makes this partnership a winning match.When meeting Elina, I quickly realized that the spirit of passion and precision is the driving force behind Elina’s extraordinary talents”.
Since lovely Elina Svitolina is wearing to her wrist, a Ulysse Nardin Lady Marine Chronometer timepiece, she will be at the precision time of the Haute Horlogerie watchmaker from Le Locle for all of her matches in the world.
In keeping with the evolved aesthetic of the Marine collection, the Lady Marine Chronometer timepiece embodies the true Ulysse Nardin DNA and commitment to exacting execution and unparalleled design.
Embodying a classic, understated elegance with a sporty essence the timekeeper possesses the self-winding, inhouse movement known for its silicium technology and incorporating the date corrector, allowing forward and backwards adjustments. Its mother-of-pearl dial brings forth a delicate touch, as does its Roman numerals marking the hours.
Sensibly stylish, the Lady Marine Chronometer timepiece is a catalyst for great things to come in watchmaking for women who appreciate both the science and aesthetic behind the master craft.
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The Fast and Furious Franchise, F8 becomes the highest opening day grosser in Pakistan for 2017
[Karachi, 14th April 2017]: The latest offering from The Fast and Furious Franchise, F8 has become the highest opening day grosser in Pakistan for 2017.
The film which has been released by Footprint Entertainment along with approved promotional partner Mountain Dew collected an eye watering 4 crores on it’s first day of release across Pakistan.
GM Marketing Cinepax, Mohsin Yaseen says, “This film is a much needed respite for cinemas across Pakistan as it has the potential to bring audiences who love the big screen and want larger than life entertainment”.Saad Baig of Footprint Entertainment also adds, “We are committed to bring quality entertainment to our cinema screens and are pleased to be a part of this legacy that has become The Fast and The Furious Franchise. Their latest offering is sure to enthrall the audiences for many more weeks”.
Catch this blockbuster action adventure at your nearest Cinepax Cinema as well as other theaters across Pakistan.
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The Fast and Furious Franchise, F8 becomes the highest opening day grosser in Pakistan for 2017
[Karachi, 14th April 2017]: The latest offering from The Fast and Furious Franchise, F8 has become the highest opening day grosser in Pakistan for 2017.
The film which has been released by Footprint Entertainment along with approved promotional partner Mountain Dew collected an eye watering 4 crores on it’s first day of release across Pakistan.
GM Marketing Cinepax, Mohsin Yaseen says, “This film is a much needed respite for cinemas across Pakistan as it has the potential to bring audiences who love the big screen and want larger than life entertainment”.Saad Baig of Footprint Entertainment also adds, “We are committed to bring quality entertainment to our cinema screens and are pleased to be a part of this legacy that has become The Fast and The Furious Franchise. Their latest offering is sure to enthrall the audiences for many more weeks”.
Catch this blockbuster action adventure at your nearest Cinepax Cinema as well as other theaters across Pakistan.
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Footprint Entertainment & Mountain Dew host special screening for The Fate of the Furious
[Karachi, 14th April 2017]: Footprint Entertainment (Distribution arm of Cinepax cinemas) and Mountain Dew hosted an exclusive screening for The Fate of the Furious at the Nueplex Cinemas in Karachi.Top celebrities and socialites were present at the red carpet event, some of whom included jeweler and photographer Tapu Javeri, renowned actors and models included Faysal Qureshi, Ayaz Samo, Nadia Hussain, Ahad Raza Mir, Ali Gul Pir, Muzna Ebarhim, Neetasha Singh just to name a few.
The most stimulating action adventure is the Eighth installment of The Fast and the Furious franchise is directed by F. Gary Gray and written by Chris Morgan and star Vin Diesel, Dwayne Johnson, Jason Statham, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Nathalie Emmanuel, Kurt Russell, Scott Eastwood, Charlize Theron, Elsa Pataky and Helen Mirren. The plot of the movie revolves around how the whole team is trying to lead normal crime free lives; however it is Dom that gets into trouble because of a mystery woman that causes him to betray those close to him. They will face trials like never before.
Mohsin Yaseen, GM Marketing & Content, Cinepax Cinemas commented “The screening was an exciting and thrilling experience for everyone who attended it. Our team is persistently working on bringing best of movies for Pakistani cinemas & making our customer experience pleasant and stirring. We look forward to cater to the excitement of people regarding this franchise.”
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Footprint Entertainment & Mountain Dew host special screening for The Fate of the Furious
[Karachi, 14th April 2017]: Footprint Entertainment (Distribution arm of Cinepax cinemas) and Mountain Dew hosted an exclusive screening for The Fate of the Furious at the Nueplex Cinemas in Karachi.
Top celebrities and socialites were present at the red carpet event, some of whom included jeweler and photographer Tapu Javeri, renowned actors and models included Faysal Qureshi, Ayaz Samo, Nadia Hussain, Ahad Raza Mir, Ali Gul Pir, Muzna Ebarhim, Neetasha Singh just to name a few.
The most stimulating action adventure is the Eighth installment of The Fast and the Furious franchise is directed by F. Gary Gray and written by Chris Morgan and star Vin Diesel, Dwayne Johnson, Jason Statham, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Nathalie Emmanuel, Kurt Russell, Scott Eastwood, Charlize Theron, Elsa Pataky and Helen Mirren. The plot of the movie revolves around how the whole team is trying to lead normal crime free lives; however it is Dom that gets into trouble because of a mystery woman that causes him to betray those close to him. They will face trials like never before.
Mohsin Yaseen, GM Marketing & Content, Cinepax Cinemas commented “The screening was an exciting and thrilling experience for everyone who attended it. Our team is persistently working on bringing best of movies for Pakistani cinemas & making our customer experience pleasant and stirring. We look forward to cater to the excitement of people regarding this franchise.”
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TPL Maps roll out Pakistan’s First Street Vision Map
Users will now be able to virtually explore the streets of Karachi, Lahore and Islamabad on their smartphone from anywhere they want.
Karachi –April 13, 2017: TPL Maps has launched the Street Vision feature for Karachi, Lahore and Islamabad. The attribute will allow users to virtually view the streets of three major cities through their smartphones. This is the first of its kind feature being launched in Pakistan which is a technology breakthrough by any mapping company in the country.
The street vision comes packed with features which include 60,000+ images and covers a street network of approximately 3,000 kilometers across the three top cities of Pakistan. Consumers can now virtually see their favorite locations such as restaurants, hotels, residential areas, cinemas, parks and other popular public places from almost anywhere around the world via their mobile phones.
”Our Street Vision feature provides people in Pakistan with a unique experience to roam city streets without being physically present at the spot. The Street Vision feature is being launched for the first time in Pakistan and resides as part of our strategy of localization and providing exciting services to our consumers. Our enthusiasm is palpable as this service will be a game changer for students, business and start-ups across Pakistan,” said Adeel Hashmi, Head of Maps, TPL Trakker.
“With the launch of this feature, Pakistan can boast of being one of the few countries in the world to have a local street level view. No other mapping service in the country provides such comprehensive street level view experience. Our vision for this digitalization age in Pakistan is to bring continuous innovation in the mapping solutions to create value for individuals and business users of TPL Maps platform.” he added.
The Street Vision feature is expected to expand to other major cities of Pakistan in the future including Quetta, Peshawar, Faisalabad and other cities in the span of next few months.
TPL Maps already offers Satellite View and Night Mode options as part of the free app offering and with Street Vision feature being added, it intends to be the household mapping brand in Pakistan. Soon consumers will be able to add their favorite location on Street Vision which will generate a lot of interest and enthusiasm amongst the digital savvy youth populations of the country.
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Mohsin Talat’s Dastaar e Anaa launched by TV ONE
TV One uncovered mysteries and the OST screening of the upcoming dramatization Dastaar-e-Anna in the bloggers meetup with the enthusiastic cast at the Pi Social Café.
Uzma Gillani is all set to do her television comeback as Zebunissana in Dastaar-e-Anna. Abid Ali and Uzma Gillani the legends of Pakistani Drama industry will be seen together after 14 years.
Mark your calendars for some memorable performances starting from 14th April 2017 every Friday 8pm.
An adept director Mohsin Talat together with the talented cast including Salman Saeed, Ayesha Gul, Uzma Gillani all the way from Canada over a voice call became part of the launch and bloggers meet of Dastaar e Anna.
Dastaar e Anna is a captivating drama serial with an interesting story line built up by Amin Sadiq.
Dastaar e Anna will deliver an impactful message amongst audience.
Director’s Note: “Our mission is to create awareness of keeping balance in relationships and solve the negative slot in the society. Either dramas are character based or issue based, here in this drama we have tried to provide audience with a impactful message.”
Cast’s Note: ” Challenging roles like these is the beauty of acting, this is my passion that’s why I am here”- Aisha Gul
Dastaar e Anna revolves around a story of a lady Zebunissa (Uzma Gillani) who loves to control life of people around her. The main lead Saniya Shamshad as Mahnoor is shown as the granddaughter of Zebunissa. Mahnoor is a gentle and kind soul, who is scared of her granddaughter and tries to obey. Salman Saeed is playing the opposite lead role to Saniya Shamshad and the story is a traditional love story which is shot on the beautiful locations of Northern Areas in Pakistan.
The melodious OST of Dastaar e Anna is composed by Maestro Waqar Ali and sung by none other than Coke Studio star Jabir Abbas.
Do you think Mahnoor will go against her grandmother for lover?
Kashif Mahmood a well known face of Pakistani Drama industry will be seen in a negative role as Waleed in Dastaar e Anna. Kashif has a boy next door personality and this role must be a challenge for him.
The launch was a successful event along with a meet and greet session cast and bloggers indulged in board games which are the speciality of Pi Social Café, the cast time win the game against the bloggers team, the challenge was worth gazing and way to interesting.
We are thankful to our admirable bloggers for their presence. We are overwhelmed and appreciate their efforts. TV One is a trendsetter of bringing social issues on the screen and Dastaar e Anna is one of the thought-provoking drama serials, we wish all the success to the team.
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Khaadi launches Lawn Volume 2 Collection
[Karachi: 13th April 2017]: Pakistan’s premium clothing and lifestyle brand Khaadi, has launched their Lawn Volume 2 worldwide via Khaadi’s retail network and e-store.
The new collection offers a range of designs inspired by the refreshing summer breeze and the cheerful sun in the latest Lawn Volume 2 collection. Infused with vibrant colours and designs, it features a wide range with a fusion of ethnic and modern unstitched garments, giving women the perfect feel for the season.
The catalogue displays clothes stitched in an array of styles to inspire our customers, keeping in mind the latest trends. Whether one is looking for modern or traditional, bright or subtle designs, Khaadi introduces a versatile range of prints in different styles and colours to offer something for everyone.
The new lawn collection will be unveiled on the 15th of April nationwide and will be available in stores and online at www.khaadi.com/
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Khaadi launches Lawn Volume 2 Collection
[Karachi: 13th April 2017]: Pakistan’s premium clothing and lifestyle brand Khaadi, has launched their Lawn Volume 2 worldwide via Khaadi’s retail network and e-store.
The new collection offers a range of designs inspired by the refreshing summer breeze and the cheerful sun in the latest Lawn Volume 2 collection. Infused with vibrant colours and designs, it features a wide range with a fusion of ethnic and modern unstitched garments, giving women the perfect feel for the season.
The catalogue displays clothes stitched in an array of styles to inspire our customers, keeping in mind the latest trends. Whether one is looking for modern or traditional, bright or subtle designs, Khaadi introduces a versatile range of prints in different styles and colours to offer something for everyone.
The new lawn collection will be unveiled on the 15th of April nationwide and will be available in stores and online at www.khaadi.com/
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SUN Business Network Pakistan strengthens its ties with the United Nations
Islamabad, 11 April, 2017: Engro Foods Limited (EFL), the chair for Scaling up Nutrition Business Network (SBN) Pakistan, and its 20 other key stakeholders, hosted a dinner in the honor of Ms. Gerda Verberg, SUN Coordinator and Assistant Secretary General of United Nations (UN). The primary objective of this event was to strengthen ties between stakeholders of SBN Pakistan and the UN at a national level.
Also attended by representatives of UN World Food Programme (WFP), and Global Alliance for Improved Nutrition (GAIN,) amongst other distinguished guests, the event discussed the importance and necessity of nutrition and food safety in Pakistan and around the globe.
While engaging with the attendees, Ms. Gerda Verberg discussed the reasons for developing a proper milk supply chain, and how nutrition and food safety can be improved by the successful implementation of minimum pasteurization law.
Attendees also discussed the recent acquisition of EFL by the Dutch based Royal FrieslandCampina (RFC), one of the world’s largest dairy companies, and how this relation can be leveraged to raise food and nutrients security to masses, while limiting the pressure on natural resources and the environment.
The meeting concluded with plans to initiate a nationwide school feeding program by providing children with milk and high energy biscuits in collaboration with the WFP.
Speaking on the occasion, Ali Ahmed, CEO – EFL, said, “We need to strengthen research for efficiently producing healthy food, while ensuring the availability of food at affordable prices. This includes improving logistics, infrastructure, and transportation systems to ensure those who need food are supplied with it and that too of the finest quality.”
“Organizations like Scaling up Nutrition unite people from civil society, the United Nations, donors, businesses and researchers in a collective effort to improve nutrition. Only through effective utilization of our combined resources can we realize a world without hunger and malnutrition,” he further added.
Members of SBN Pakistan represent various industries, including fast moving consumer groups, pharmaceutical, salt, rice, confectionary, flour, food commodities, plastics, packaging, agriculture, consumer services and logistics. Geographically, these partners are from different cities of Pakistan, namely Karachi, Lahore, Islamabad, Attock, Haripur and Rahim Yar Khan.
The SUN Movement was launched in 2010 to scale up nutrition. The SBN is one of the four global networks that support SUN countries (along with UN, Civil Society and Donor Networks). It is convened by GAIN and the WFP and further supported by an Advisory Group comprised of senior business leaders.
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